Retailers shift their ad spending from TV, radio and print ads to digital ads.
CleanItSupply.com wants the burgeoning marijuana dispensary industry to consider its web site their go-to spot for all products greenhouse- and office-related.
Somewhere between the browser bookmarks for local bakeries that deliver, Adult Swim videos on Hulu.com, and scientific reports on Phys.org, wholesale janitorial and office supplies retailer CleanItSupply.com wants the nation’s legally sanctioned marijuana growers and dispensers to save the address of its e-commerce site.
The web-only retailer recently added a dedicated “Medical Marijuana Dispensary & Grower Cleaning Supplies” product category, featuring such horticultural and business necessities as hoses and sprayers, plant-trimming scissors, antifungal and mold clean-up kits, fans, locks, smoke detectors, cash counters and counterfeit detectors. “From the pens at your front desk to the respirator on your face, you can buy it all here—judgment free,” the company writes in a blog post announcing its new offerings.
It did not say how it verifies whether a marijuana business customer is legal or not, nor did it immediately respond to a request for further comment.
In order to promote the new category, CleanItSupply.com began offering on April 20—known colloquially among some glaucoma and hypoglycemia sufferers as “4/20,” a day designated for celebrating the herbal remedy—a 10% discount on those items. The promotion ends on May 20.
“To be blunt, you'd have to have glaucoma not to see that medicinal marijuana growers are America’s next billionaires,” says founder and CEO Dan Dillon. “An entrepreneurial spirit is baked into everything we do at CleanItSupply.com, so we’re proud to support these early pioneers. We intend to be the first janitorial supplies company that is knowingly, willingly and excitedly serving medicinal marijuana growers and dispensaries.”
Across all categories, CleanItSupply.com offers more than 7,000 products from 200 brands, it says. It offers next-day shipping from 33 warehouses across the United States, guaranteeing delivery on all U.S. orders in five business days or less. It also ships internationally to 220 countries.
CleanItSupply.com product pages include the ability to request a bulk pricing quote, ask a question about a product and estimate shipping costs. A customer may also save a product in a list for later, share it via e-mail or click a link to read more about its technical specifications in a web version of CleanItSupply.com’s catalog.