February 28, 2014, 3:18 PM

E-retail delivery volume rises about 4% in January in the U.K.

And more orders were delivered successfully on the first attempt, IMRG says.

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Frightful weather conditions contributed to some e-commerce order growth in the United Kingdom in January. It also kept consumers at home, which meant package carriers were able to deliver packages more often on their first attempt than is normal, the IMRG MetaPack U.K. Delivery Index says.

The index tracks package volume and delivery success metrics for more than 220 e-retailers and more than 4.5 million orders a month. It says delivery volume was up 3.8% year-over-year in January, and the average order value across those tracked was 43.90 pounds ($73.53).

The number of attempted deliveries was below average, it says, meaning a greater percentage of orders were delivered successfully on the first attempt. It did not disclose the traditional or January average. 70% of retailers in the index offered free shipping in some form in January, up from 62% a year ago, it says. The average order threshold to qualify for free shipping was 50 pounds ($83.72).

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