Retailers shift their ad spending from TV, radio and print ads to digital ads.
The quarterly digital publication will focus on industry news and research highlights from The Relevancy Group.
David Daniels, long-time e-commerce industry analyst and founder of marketing and research consultancy The Relevancy Group, has launched a new platform for the distribution of industry news as well as highlights from The Relevancy Group’s research. The digital publication, The Marketer Quarterly, “will guide marketers through connected world each quarter with an in-depth focus on all aspects of their world,” Daniels said.
Daniels is president and publisher of The Marketer Quarterly, which operates as a separate business from The Relevancy Group. He also continues as CEO of the research and consulting agency. The Relevancy Group will continue to offer its original research free online, with registration.
Daniels, a leading email marketing analyst, founded The Relevancy Group in 2010 after a decade with Jupiter Research, which was sold to Forrester Research in 2008. During that time, he launched Jupiter’s CRM practice; coined the phrase “ESP,” referring to email service provider, a term now in general use; and ultimately served as vice president and research director. Daniels also was a columnist for ClickZ for 10 years, and is co-author of the book “Email Marketing an Hour a Day.”