The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
In its newly published 2014 Guide to E-Commerce Site Design & Usability, Internet Retailer enlists top designers to critique the e-commerce and m-commerce sites of the biggest and most promising e-retailers.
In a new research study published by Internet Retailer today, six of the country’s top web designers point out the best design features—and some of the design flaws—of 60 leading web sites in 15 merchandise categories. 47 of the top mobile commerce sites are also reviewed in the 2014 Guide to E-Commerce Site Design & Usability.
The all-new 409-page 2014 Guide to E-Commerce Site Design & Usability, also provides scores of practical tips for improving retail site design and e-commerce sales.
The 2014 Guide to E-Commerce Site Design & Usability responds to retailers’ need for more detailed “how-to” information. The heart of the publication includes critiques of the two top-ranked Top 500 and Second 500 online retailers in multiple product categories.
Internet Retailer editors asked six of the e-retailing industries most prominent design firms—Alexander Interactive Inc., AmercianEagle.com, FastPivot, Gorilla Group, MoreVisibility.com and Trinity Insight LLC—to review home and product pages for the quality of the overall design, the use of images, features and functions, use of text, and to provide an overall site summary. Each merchant also was given a chance to review the critique and provide feedback. The results provide the reader with insight and perspective on what the biggest web merchants and best and brightest newcomers in a particular product category are doing well—and not so well—with e-commerce site design.
Internet Retailer also asked FastPivot, MoreVisibility and mobile commerce consulting and research firm Pivotal Labs to critique the design and features and functions of the largest U.S. m-commerce sites in Internet Retailer’s 2014 Mobile 500. These critiques also look at each retailer’s overall mobile design, the use of images, features and functions, use of text, and to provide an overall mobile commerce site summary.
“The new 2014 Guide to E-Commerce Site Design & Usability delivers objective and detailed analysis of the designs and features of leading e-retailing sites in North America, providing clear examples of the best web design practices e-retailers should adopt as well as common practices they should avoid as they seek to adopt new designs and techniques that will build web traffic, increase conversion rates and generate online sales,” says Internet Retailer publisher and chairman Jack Love.
All-in-all the 2014 Guide to E-Commerce Site Design & Usability also contains compelling front-of-book content, the key web site features, functions and design metrics of the Internet Retailer Top 1000 and profiles, pricing and product information on more than 200 providers of design and usability products and services.
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