December 4, 2013, 10:05 AM

Ascena’s Q1 web sales grow 27%

E-commerce sales account for 8.8% of overall sales in the quarter.

Lead Photo

The web grew faster than stores for Ascena Retail Group in the first quarter of 2014. The women’s apparel retailer, which operates Dressbarn, Justice and Maurices stores and e-commerce sites, grew its online sales almost 27%, while total sales only increased 5%.

For the first quarter of fiscal 2014 ended October 26, Ascena, No. 140 in the 2013 Internet Retailer Top 500, reported:

  • E-commerce sales increased year over year about 26.7% to $105.7 million from $83.4 million.
  • Total sales increased about 5.3% to $1.20 billion from $1.14 billion in the first quarter of fiscal 2014.
  • Comparable-store sales increased 2%.
  • Net income increased 22.0% to $52.6 million from $43.1 million in the first quarter of fiscal 2014.

The web accounted for about 8.9% of total sales compared to about 7.3% in the first quarter of 2013.

Ascena says the financial results in the first quarter were affected by an increase in operating expenses due to the acquisition of Charming Shoppes. “We were pleased that our top-line momentum continued into the first quarter, with all of our brands generating positive total comps,” says president and CEO David R. Jaffe. “We also continued to make progress on our strategic priorities during the quarter, including our synergy initiatives, which will position the business for long-term growth.”

comments powered by Disqus

Advertisement

Advertisement

From IR Blogs

FPO

Joe Kleinwaechter / Mobile Commerce

How to make it easier for shoppers to buy on mobile devices

They want to browse online, continue their search on mobile websites and complete a purchase ...

FPO

Bart Mroz / E-Commerce

Offer last-minute back-to-school promotions online

Web-only offers require no extra inventory in stores. Check with local school districts and promote ...

Advertisement

Advertisement