Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
Rising online food and gift sales helped offset a slight loss in floral sales.
1-800-Flowers.com Inc. generated $123.0 million in sales during the first quarter of its 2014 fiscal year, which ended Sept. 29. The retailers e-commerce sales declined slightly, by 0.25%.
Total sales were up 2.8% from $119.6 million during Q1 2013. The flowers and gift e-retailer says its gourmet food and gift baskets division grew 15.1% during the quarter, generating $31.2 million in sales versus $27.1 million during Q1 2013. That growth helped offset a slight decline in its 1-800-Flowers.com consumer floral division.
The e-retailer’s B2B division, BloomNet Wire Service, also grew 2.5% during the quarter, from $19.8 million to $20.3 million. BloomNet provides florists with supplies and services to help them run their businesses.
“We saw continued, solid e-commerce growth in our Cheryl’s, Fannie May and The Popcorn Factory brands,” says Jim McCann, CEO of 1-800-Flowers.com. “The revenue growth we achieved in our first quarter reflected a number of factors that we believe bode well for the current fiscal second quarter, which includes the key holiday season and our full fiscal year.”
For the quarter ended Sept. 29, 1-800-Flowers.com, No. 58 in the 2013 Internet Retailer Top 500, reported:
- E-commerce sales of about $80.9 million, down 0.25% from $81.1 million in Q1 of fiscal 2013. Total sales of $123.0 million, up 2.8% from $119.6 million in Q1 of fiscal 2013.
- Consumer floral sales of $71.5 million, a decrease of 1.8% from $72.8 million in Q1 of fiscal 2013.
- Gourmet food and gift baskets sales of $31.2 million in Q1 of fiscal 2014, up 15.1% from $27.1 million a year ago.
- Net loss of $4.6 million, about the same as its loss during Q1 2013.
The company further announced that approximately 1 million consumers placed orders with it online during the quarter, of whom 62.6% were returning customers.