The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The MobileCloud Platform extends into Brazil, Switzerland, France and Mexico to support increasing demand from global enterprises
September 23, 2013
Perfecto Mobile announced its continued global expansion with new points of presence for its MobileCloud platform in Brazil, Switzerland, France and Mexico. The broad reach of the MobileCloud enables global enterprises to remotely access a multitude of services to develop, test, monitor and support their mobile apps. This platform works on real smartphones and tablets connected to local carrier networks around the world, in order to measure application quality within real market conditions.
“Large organizations need to be able to validate the customer user experience in their target market, domestically and internationally. Without the ability to capture and disseminate pre-existing resources, best practices and proven processes throughout their organization, these companies will face serious limitations when looking to expand into new markets. This is where the MobileCloud platform comes into play,” said Eran Yaniv, CEO, Perfecto Mobile. “We continue to target regions with progressive mobile markets and are in high demand for our customers. We will continue on this growth path with new points of presence opening in APAC in the coming months.”
The mobile end user experience is greatly affected by local market factors such as mobile network conditions, specific implementations, roaming and regulations. Enterprises distributed development, testing, operations and support teams must be able to work on local market devices from anywhere in order to ensure consistent quality of their mobile services in targeted geographic markets. This is particularly important for countries in the LATAM region as countries like Brazil will soon become the world’s stage for a number of events such as the World Cup and Olympic Games. Perfecto Mobile will capitalize on previous and current work in that region to assist global companies looking to reach this audience in preparation for the events.
The MobileCloud’s new points of presence are equipped with local devices and the capability to cover all local carriers. Access to Perfecto Mobile’s secure private cloud provides enterprises with required security and localization capabilities that global enterprises need to expand their mobile footprint. Additional datacenter locations include the US, UK, Spain, Germany, Israel, India, Canada, and South Africa.