While the new feature does not let consumers buy directly from YouTube, retailers can list products alongside video ads so viewers can easily purchase ...
New Offering Integrates Social Commerce to Drive Conversions, Increase Revenue
Petaluma, CA – September 23, 2013 – MarketLive, the leading provider of eCommerce technology for high-growth merchants, today raised the bar for social commerce with a new suite of capabilities delivered through its Social Experience Manager, powered by its new partner Social Annex. MarketLive Social Experience Manager offers four unique platforms: Social Login, Social Commerce Apps, Social Contests and Brand Loyalty, each including Social Analytics.
MarketLive’s social commerce solution differs from competing vendors by offering a full suite of social login, apps, contests and loyalty programs, using social graph data and social engagement to drive conversion, revenue and ROI, rather than settling for just more social mentions. The Social Experience Manager helps merchants engage, incentivize, and learn from shoppers so that social activity actually converts leads to sales. MarketLive’s customers can pull social graph data into their MarketLive system to inform tailored outbound communications, to apply best practices regarding social campaigns and contests, and to manage social logins and other social engagement.
MarketLive has partnered with Social Annex to deliver the Social Experience Manager.
“We are very excited about the launch of the Social Experience Manager and we truly see it as a game changer,” said Ken Burke, founder and chairman of MarketLive. “Statistics show that social login users spend more time on a site and convert at an average of 15-20% higher than other visitors. With our expanded Social Experience Manager, MarketLive is providing merchants with the holy grail – social commerce capabilities that go beyond just expanding the audience and winning likes, to actually driving key performance improvements like revenue growth, retention rates, return visits and average order size.”
Powered by Social Annex
MarketLive’s Social Experience Manager is powered by Social Annex, a leader in social apps and social login. MarketLive sought out Social Annex because of the company’s best-of-breed commerce solutions and unique focus on and experience with retail and commerce customers, as well as its strong partnership and customer-success focused culture. Social Experience Manager is another example of MarketLive’s unique approach to its partner ecosystem. Rather than establish a huge community of distant partnerships in the social space, MarketLive chose Social Annex for its best-in-breed commerce solutions and then worked closely with Social Annex on a mutual product roadmap to deliver features and capabilities that are pertinent to and optimized for customers, driving conversion and increasing revenue. For example, the MarketLive platform will provide fully integrated social login functionality based on MarketLive and Social Annex best practices.
Specifically, Social Annex powers the following functions in the MarketLive platform:
- Social login – Allows customers to log into merchant sites using their Facebook, Google+, Twitter, LinkedIn, Yahoo, or Windows Live login credentials. Social login users typically spend more time on a merchant’s website and convert at an average rate of 15-20% higher than other visitors.
- Social commerce apps and contests – Allows merchants to set up and manage contests on social networking sites, share promotions and wish lists, and provide engagement by allowing customers to become brand advocates for the merchant via word of mouth.
- Customer loyalty programs – Allows merchants to create a points-based system around both onsite behavior and actions on social networks. Merchants can manage specific loyalty and retention programs to drive higher repeat sales, larger average order size, and growth in social reach.
"We are extremely excited to partner with MarketLive, a leader in eCommerce Platform Technology, to provide the Social Experience Manager to all MarketLive customers." said Al Lalani, Co-founder and Head of Client Success at Social Annex. "The Social Experience Manager will not only give MarketLive's customers a competitive edge, it will bring their site experience to a new level. Social Commerce Apps and contests drive revenue and create more engaging shopping experiences, while Social Login and Loyalty programs tie it all together by increasing the lifetime value of the customer. The adaptability and power of the Social Experience Manager will be a big value add for online retailers."
Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive’s best practices-based Intelligent Selling® methodology enable merchants to enhance their customers’ experience online while dramatically improving acquisition, conversion, and retention rates.
The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg, John Deere, Title Nine, Intermix and others.
For more information, visit MarketLive at www.marketlive.com.