Amazon not only sold $2.5 billion worth of goods, it introduced Prime members to new services. How should rivals compete in 2017?
The offering is now available for Vogue, Glamour, Bon Appétit, and other titles.
Consumers can now buy and manage Condé Nast print and digital magazine subscriptions using their Amazon.com account information. As part of a new deal, Amazon shoppers can use their stored Amazon account information to purchase and renew subscriptions on Amazon.com and several Condé Nast magazine web sites in one click.
The offering is now available for Vogue, Glamour, Bon Appétit, Lucky, Golf Digest, Vanity Fair and Wired subscriptions, with other Condé Nast brands to be added later in the year, the companies say. The new service also gives consumers immediate access to their digital magazines on several devices, including Kindle Fire, iPad, and Android tablets and smartphones. The companies are calling the service All Access.
“Combining Condé Nast's content with Amazon's 1-Click shopping platform is a huge win," says Bob Sauerberg, president of Condé Nast. “Our influential and loyal customers want to be the first to know, purchase and share, which is why we wanted to be the first to develop a service like All Access with Amazon.”
For a limited time, customers will get an introductory deal of $6 or less for 6 months of issues for using All Access to subscribe.
“Customers are increasingly consuming magazine content in both print and digital formats, and All Access allows them to subscribe to both in a very easy way, and read content digitally on whatever device or platform they use,” says Russ Grandinetti, vice president of Kindle Content. “Condé Nast is known for creating some of the best content in the media industry, so we’re excited to start this new program with them.”