August 19, 2013, 12:57 PM

E-commerce grows 17% for American Apparel

For the first two quarters, web sales increased about 19% to $29.5 million.

Mark Brohan

Research Director

Lead Photo

A healthy jump in North American e-commerce sales helped American Apparel Inc. grow its total global online retail sales nearly 17% in the second quarter.

For the second quarter ended June 30, American Apparel, No. 284 in the Internet Retailer 2013 Top 500 Guide, reported:

  • Total e-commerce sales increased 16.9% to about $14.5 million from $12.4 million in the second quarter of 2012.
  • North American online retail sales, including the United States and Canada, grew 28.8% to about $9.4 million from about $7.3 million.
  • International e-commerce sales were flat at about $5.1 million
  • Comparable-store sales increased 7%.
  • Total sales increased about 8.8% to $162.6 million from $149.5 million.
  • Net loss was $37.5 million compared with a net loss of $15.3 million in the second quarter of 2012.
  • The web accounted for about 8.9% of all sales compared with about 8.3% in the second quarter of 2012.

For the first six months:

  • Total e-commerce sales increased 18.5% to about $29.5 million from $24.9 million in the first two quarters of 2012.
  • North American online retail sales, including the U.S. and Canada, grew 25.5% to about $19.2 million from about $15.3 million.
  • International e-commerce sales grew 7.3% to about $10.3 million from $9.6 million.
  • Comparable-store sales were not disclosed.
  • Total sales increased about 6.5% to $300.3 million from $282.1 million.
  • Net loss was $84.0 million compared with a net loss of $23.1 million in the first two quarters of 2012.
  • The web accounted for about 9.8% of all sales compared with about 8.8% in the first half of 2012.

American Apparel says there were several reasons that contributed to its net losses throughout first half of the year, including expenses incurred for closing two distribution centers in Los Angeles and Montreal and further automating another warehouse facility near Los Angeles.

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