JD.com and Alibaba create indexes to identify Chinese shoppers’ spending trends, which help retailers gain insight.
The funding comes as the company shifts its headquarters to the U.S.
Live chat and online customer service provider Vee24 has raised $5.5 million in a Series A funding round. The capital will enable the company to transfer its headquarters to Boston from Manchester, England. That office will remain as Vee24’s European base.
Data Point Capital and Point Judith Capital took part in the funding round.
“The new capital and strong client results put the company in a terrific place to further assert its leadership in the marketplace,” says Scott Savitz, Vee24 board member and managing partner at Boston-based Data Point Capital. “Bringing the company to Boston is a great testament to the region as an innovation hub and is another reason to be enthusiastic about what has already become one of the most vibrant tech sectors in the world.”
The Boston area is also home to Staples Inc.’s e-commerce offices and the headquarters of e-commerce service provider Akamai Technologies Inc., among other companies. Staples is No. 2 in the new Internet Retailer Top 500 Guide.
Earlier this year, Vee24 hired James Keller as its CEO. He had worked as executive vice president and chief marketing officer of Shoebuy.com Inc., No. 93 in the Top 500. Savitz founded ShoeBuy.com in 2000 and sold it in 2006 to InterActive Corp., or IAC.