The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
Henry’s Camera was founded in 1909, and is Canada’s largest independent high-end camera andaccessories retailer, with 33 stores across Canada, and 5 transactional websites.
July 26, 2013, TORONTO, ON -- OrderDynamics, Canada's leading on-demand commerce platform provider, today announced Henry's Camera, Canada's largest independent retailer with over 100 years of experience in selling high-end cameras and photo imaging accessories, recently launched Reserve Online Pickup In-Store functionality through its website, Henrys.com. With Reserve Online capabilities, Henry's now offers its customers a variety of fulfillment options to support their growing omni-channel commerce strategy and operations.
Henry’s currently operates 33 stores across Canada, and manages several eCommerce websites through the OrderDynamics eCommerce Platform and Retail Order Management System including Henry’s Camera, a Henry’s Camera Mobile site, Headshots Rentals, and School of Imaging.
The Reserve Online Pickup In-store initiative utilizes OrderDynamics’ multi-location inventory management module, allowing customers to view product inventory at individual store levels. Henry’s customers are now able research products online and reserve that product at the most convenient location in a few simple steps. In addition, this tool is calibrated to automatically calculate local taxes and provide a complete order total, giving the customer an instant and transparent order summary. Customers are now able to maximize their shopping experience by engaging with Henry’s expert store associates and receive advice regarding warranties and maintenance when picking up their reserved products from the stores.
Henry’s staff can even view online and in-store purchasing history and behaviour profiles of its customers to help understand preferences or make appropriate upsell and cross-sell recommendations during the in-store pickup portion of the sale. In addition, Henry’s anticipates reduced shipping costs for its online customers who choose to take advantage of its new in-store pickup offering.
By expanding their Omni-Channel fulfillment efforts, Henry’s are well-positioned to further support their brick and mortar operations by driving additional store traffic, reducing return rates, leveraging in-store inventory, and increasing average sale values. Henry’s also sees its Reserve Online Pickup In-Store functionality as a line buster, as store associates can now help customers through the purchasing process more quickly as a result of pre-packing their desired products previously reserved from their website.
“Reserve In-Store represents our commitment to providing the most convenient and seamless omnichannel shopping experience possible for our customers. It also acts as a way for Henry’s to leverage inventory and expert staff at each of our retail stores,” said Ian Landy, President and CEO at Henry’s. “When customers come into our stores to buy an item they reserved online, they also have an opportunity to enjoy our in-store experience, large product inventory, and expert staff. This will lead to an even better shopping experience and ensure our customers get exactly what they want."
Reserve Online Pickup In-store launched earlier this summer, and is already seeing high customer engagement with an average of 20 in-store reservations per day.
“Henry’s have always put their customers first and as a result, have heavily invested in their ecommerce operations to create an outstanding cross-channel shopping experience,” said Michael Turcsanyi, President at OrderDynamics. “The Henry’s team have always been eCommerce innovators and their early success with new Reserve Online capabilities is another great step for them as they continue to align in-store and online experiences.”
OrderDynamics Corporation is a leading eCommerce platform solution for multi-channel retailers to connect physical stores with eCommerce websites and mobile applications through seamless integration of client data, cross-channel marketing and loyalty programs, and backend technologies. The OrderDynamics Software-as-a-Service solution enables brick and mortar retailers to create unified shopping experiences for consumers across any commerce channel to drive growth and improved retail efficiency. OrderDynamics proudly powers integrated online commerce channels for leading retailers such as Henry’s Camera, Laura Canada, JYSK, American Diabetes Association, Pilot, Walking on a Cloud, Kitchen Stuff Plus, Town Shoes/The Shoe Company, Nutrasource, and more.
For more information about OrderDynamics, visit www.orderdynamics.com, call 1-866-559-8123, or email firstname.lastname@example.org.
Founded in 1909, Henry’s is Canada’s largest independent camera and accessories retailer. A family owned and operated business, Henry's offers the newest products, competitive pricing, informed Imaging Experts and award-winning customer service. Henry's has 33 stores locations across Canada in Ontario, Manitoba, Newfoundland and Nova Scotia. For more information on Henry’s, please visit www.henrys.com or call toll-free 1.800.461.7960
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