Retailers shift their ad spending from TV, radio and print ads to digital ads.
Measurement firm comScore studies 10 retailers leading in mobile commerce.
64.9 million consumers using the mobile web and mobile apps in April 2013 accessed Amazon.com Inc. and other sites the e-retailer owns, including Zappos.com and the Internet Movie DataBase, mobile and web measurement firm comScore reports. Amazon.com reached 59.4% of the total April mobile audience of 109.2 million consumers, comScore says.
96.0 million consumers visited mobile retail sites and apps in April; mobile retail reached 88.0% of total mobile consumers, comScore says.
Following are select retailers, with the total number of unique mobile visitors they attracted in April in millions, and the percentage of total mobile consumers each reached in April, according to comScore:
- Amazon Sites, 64.9, 59.4%
- eBay Inc., 38.2, 35.0%
- Walmart.com, 17.4, 15.9%
- Target Corp., 14.6, 13.4%
- Apple Sites, 10.5, 9.7%
- Liberty Interactive Corp. (including QVC), 10.1, 9.3%
- Ticketmaster, 9.9, 9.0%
- Redbox, 8.9, 8.1%
- CVS Caremark Corp., 7.8, 7.1%
- Best Buy Sites, 7.7, 7.1%