Or it could have the opposite effect. The social network wants to see what happens when mobile users choose whose posts they want to ...
Zady is a destination for consumers who care about the origins of the items they purchase.
(New York, NY) July 9, 2013 – The launch of Zady, a shopping platform and lifestyle destination for consumers who care about the origins of the items they purchase, was announced today. Co-founded by Soraya Darabi (Foodspotting; The New York Times) and Maxine Bédat (The Bootstrap Project), Zady is a New York-based e-commerce brand that will provide customers with information about the conscious consumer movement and the option to purchase beautifully-constructed goods on its website, and shortly after launch, its iPad application. The items available for purchase were created with craftsmanship and artisanship, qualities that have been sacrificed in a world of cheap prices and fast production. The company will launch late August 2013.
Just as Whole Foods sparked a movement based on the belief that consumers should question where food comes from, Zady is creating a new vision for shopping and is at the forefront of conscious consumerism, which demands transparency for sourced products. Manufacturing transparency is at the heart of Zady; every item sold is from a designer who is conscious of where and how their products are made. Each product is personally vetted by Zady’s founders, using criteria for sustainability, including whether the product is locally-sourced, handmade, uses high-quality raw materials, is environmentally-conscious, or made in the U.S.A. The brands are required to sign a contract verifying the location of the company, the manufacturing city, and the source of the raw materials. However, consumers won’t need to compromise style for a clear conscience. All products sold on Zady are high-quality, timeless in style, and are build to last, withstanding fleeting seasonal trends and the short life-spans of poorly-made “fast fashion” items. As such, Zady will be the arbiter of authenticity-meets-taste for this generation of conscious consumers.
“We are excited to announce the launch of Zady as a platform for consumers to purchase high-quality, stylish, and timeless goods you can feel good about, knowing they were created in responsible environments, and are giving back to the community,” said Soraya Darabi, Co-Founder of Zady. Co-Founder Maxine Bédat added, “As children of international parents, we have always had a passion for the incredible work we’ve come across through our travels from artisans all across the globe. Their work remains in jeopardy due to the effects of fast fashion, so we are proud to offer a platform to support these artists, and raise awareness amongst a new generation of conscious consumers.”
Through its innovative website and soon-to-launch iPad application, Zady will offer consumers a new way to shop for timeless, luxuriously-made goods at an approachable price point. Some of Zady’s brand partners include: Nashville-based denim designers Imogene + Willie; Los Angeles-based handbag designer Clare Vivier; Madrid, Spain’s innovative recycled material-friendly Ecoalf; Massachusetts-based pea coat manufacturer Gerald & Stewart; and Detroit-based leather handbag designer Karmo. Each of Zady’s brands share in the belief that consumers shouldn’t have to compromise their morals for fashion, and that it’s more important than ever before for designers to preserve the legacy craftsmanship of fashion that is quickly falling victim to fast fashion techniques. For many brands, including Imogene + Willie, Zady will be their first online retail partner.
Zady’s collections are seasonal and products are priced competitively, from $14 for two Shinola journals to $600 for a coat by Gloverall. Five percent of proceeds from every sale will benefit the company’s non-profit partner, The Bootstrap Project, which works to promote and retain centuries-old crafts and customs from around the world. Both the site and iPad app will feature state-of-the-art technology, stories that highlight the people behind the brands, and an introduction into how the products are made.
For more information about Zady, please visit www.Zady.com or follow on Twitter and Facebook.
Founded by Soraya Darabi and Maxine Bédat, Zady is a destination for consumers who care about the origins of the items they purchase. Through its website and soon-to-launch iPad application, New York City-based Zady sells high-quality luxuriously-made goods that are timeless in style, at an approachable price point. Each item has been personally vetted by Zady’s founders, verifying the origins of every aspect, from raw materials to design. Also on Zady, customers can learn about the conscious consumer movement, a new vision for shopping which demands transparency for sourced products. Zady’s mission is to help consumers understand the quality and origins of an item, and support brands that create timeless products utilizing craftsmanship and artisanship– qualities that have been sacrificed in a world of cheap prices, fast production, and throwaway consumption- to encourage the notion that a wardrobe should be built over time, and made to last. Five percent of every sale will benefit Zady’s non-profit partner, The Bootstrap Project (TBP), which works to promote and revive centuries-old crafts and customs around the world. Shop Zady on its website or connect via: Twitter and Facebook.