The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
Hong Kong-based South China Morning Post Publishers Ltd. (SCMP) collaborated with BlackSquare to create Wine Circle.
Calgary, Alberta, Canada: July 9, 2013 – BlackSquare Inc., maker of market-leading wine ecommerce application Blackboxx, announced a milestone collaboration with a major newspaper in Asia.
Hong Kong-based South China Morning Post Publishers Ltd. (SCMP) collaborated with
BlackSquare to create Wine Circle, a dedicated English language ecommerce site for wine
lovers. The site recently launched at https://winecircle.scmp.com/.
Wine Circle is the worldʼs first cloud-hosted wine store operated by a leading newspaper and
is powered by Blackboxx, a software as a service (SaaS) platform built specifically for direct to
consumer wine ecommerce.
The South China Morning Post is Hong Kong’s most trusted and widely read English language
newspaper, delivering regional news of Hong Kong, China and Asia to local and international
According to BlackSquareʼs CEO, Matthew Protti, “Whatʼs unique is that SCMP is the first
major newspaper to adopt cloud-hosted ecommerce. Weʼre excited that Blackboxx was
chosen to help SCMP deploy their wine related digital assets and products to readers. It
further demonstrates the enterprise level movement to cloud hosting for wine ecommerce
thatʼs happening globally.”
Newspaper based wine clubs have a long, successful history. With Wine Circle, SCMP now
joins the ranks of such newspapers as the New York Times, Wall Street Journal, and Daily
Wine Circle is operated by SCMPʼs strategic marketing group in partnership with Kerry Wines
Ltd., a premium wine distributor to Hong Kong and Greater China consumers. SCMP will
support Wine Circleʼs marketing with newspaper inserts, editorial and wine events for
“SCMP readers are often wine enthusiasts,” said SCMPʼs director of marketing, Anne Wong.
“Wine Circle combines interesting wine articles and reviews from columnists, wine critics and
independent bloggers with the opportunity to buy excellent wines at exceptional prices. We
also offer special wine events to Wine Circle members, providing SCMP wine lovers a ʻonestop
shopʼ local website.”
“We applied our international wine ecommerce experience to guide SCMP in developing this
new line of business” said Protti. “With our local partner, Actel Consulting, we worked
closely with SCMPʼs marketing group to put them on the cutting edge of monetizing their
Based in Hong Kong, the South China Morning Post is the flagship publication of SCMP
Group Ltd. (SEHK: 583), a leading newspaper and magazine publisher in Asia. First
published in 1903, the South China Morning Post is Hong Kong’s world-renowned English language
newspaper and draws the city’s most affluent, influential readership.
SCMP has developed a solid reputation for authoritative, influential and independent reporting
on Hong Kong, China and the rest of Asia. In print and across multiple digital platforms, the
South China Morning Post reaches a global audience, and won 64 international awards in
2012 for editorial, marketing and technical excellence. (www.scmp.com)
Based in Canada, BlackSquare is powering an ecommerce revolution for the global wine and
spirits industry. BlackSquare combines deep wine industry expertise with advanced cloudbased
technology to produce Blackboxx, the most powerful ecommerce platform available,
used by global wineries, wine clubs and distributors in Canada, Australia, New Zealand and
Hong Kong. (blacksquare.ca) (www.blackboxx.biz)