Online sales climbed 24% year over year, while Best Buy’s overall sales were flat.
Russell Rhodes is an online ornament shop, specializing in custom and personalized Christmas ornaments for all occasions.
GLEN ELLYN, Ill. July2, 2013 – Thanx Media, a leading provider of Ecommerce site search technology announced that Russell Rhodes has implemented Thanx Media’s Hawk Search platform as their solution for on-site search and customer experience management. Russell Rhodes is an online ornament shop, specializing in custom and personalized Christmas ornaments for all occasions.
The last three months of the year are critical to all online retailers, but even more so for businesses like Russell Rhodes, that specialize in a very seasonal product line. In preparation for the 2013 Holiday, the Russell Rhodes leadership team set an aggressive target goal to increase online conversions from 6% to 10%.
“We felt that there was a percentage of our visitors who left the site because they weren’t able to immediately find what they wanted through the site search feature,” explained Denys Slater, president of Russell Rhodes. “We know that product selection is the #1 factor driving conversions, so finding and implementing a solid site search solution made sense.”
Slater’s team had evaluated other solutions and they were in the process of implementing one of them when they found Hawk Search and decided to change direction. “I received an invoice for a service charge that hadn’t been discussed or negotiated, so I decided to go shopping. I found a list of the top companies, liked Hawk the best, called Thanx Media, and the rest is history. The entire process took less than a month,” stated Denys.
The team at Russell Rhodes believes that features such as relevant search results pages, Guided Navigation, Dynamic Merchandising, and Smart Auto Complete will play an important role in achieving their target goal to increase conversions.
“We couldn’t be happier to have Russell Rhodes join the Thanx Media family,” said Paul Matker, Thanx Media CEO, “It’s exciting to have a product like Hawk Search that can help companies of all sizes grow their online business. Hawk is now helping more than 300 businesses deliver a fantastic customer experience.”
About Hawk Search
Hawk Search is a company that focuses on delivering a scalable and flexible software solution that transforms site search and merchandising into a Customer Experience Management platform. Powering over 300 sites, Hawk Search is revitalizing the site search arena by driving an effective website experience with market leading technology. Headquartered in Chicago, Illinois, Hawk Search is offered exclusively through Thanx Media, an enterprise solutions company. For more information, visit: http://www.hawksearch.com.
About Russell Rhodes
Russell Rhodes began his career in Christmas decorations design, focusing principally on pre-made wreaths for catalogs whose customers were looking for ready-to-hang decorations. From there, the segue was a natural one to emphasize Christmas ornaments design. Today, Russell Rhodes continues to design special collections for a select few design houses, and has turned his considerable attention and staff to the website. For more information, visit: http://www.russellrhodes.com.