The online-only fragrance retailer Phlur will sell samples of the scents, but marketing will rely heavily on images.
Robert Gilbreath brings some 20 years of e-commerce experience.
Shipping software vendor ShipStation has hired e-retail veteran Robert Gilbreath as vice president of marketing.
He comes from Calendars.com LLC, which hired him in 2009 and where he most recently was vice president of e-commerce marketing and analytics for the seller of calendars, puzzles, games and books.
Gilbreath’s e-commerce experience stretches back to January 2001 when he founded TexasBikeTrails.com, a venture he describes on LinkedIn as a provider of “digital images to sell to athletic event coordinators, sponsors and competitors.” Along the way he also worked as e-commerce and marketing manager for McCoy Corp., where his tasks include managing private-label credit card program, and as an online marketing consultant. He’s also spoken at the Internet Retailer Conference and Exhibition.
“He has extensive experience in ecommerce as both an individual seller and a marketing leader and it shows in his passion for our customers," says Nathan Jones, CEO of ShipStation. "Our super-fast growth has always been exclusively attributable to our amazing customers spreading the word about ShipStation. We’re excited to have Robert onboard to add even more marketing activity to amplify this effect.”
ShipStation launched in 2010. Jones previously worked as president of Journey Education Marketing Inc., a reseller of software for students, faculty and schools, which Digital River Education Services Inc. bought in 2010. Gilbreath also worked for Journey, as director of marketing, brand strategy and merchandising. Jones also was founder and CEO of education products e-retailer Academic SuperStore, which Journey Education Marketing acquired in 2009. Gilbreath also worked at Academic SuperStore, including as director of online marketing operations, according to his LinkedIn profile.