More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Jacquie Boast takes over Global Sales, Marketing and Product Management.
June 18 2013, Ascot, UK – ZBD, the leading provider of fully graphic display solutions for retailers globally, has announced that it has appointed Jacquie Boast as its new Senior Vice President (SVP) for Global Sales, Marketing and Product Management. Jacquie will be based at ZBD’s headquarters in Ascot, UK and will have overall responsibility for ZBD’s new business sales, partner and account management, marketing communications and product strategies.
Prior to joining ZBD, Jacquie spent more than 12 years with Kewill, a leading provider of global trade and logistics software solutions. Her most recent role at Kewill was Chief Operating Officer (COO) Global Trade and Logistics where some of her responsibilities included global sales and implementation services of multi-million/multi-year contracts, introducing software as a service (SaaS) and hosting business models, the development of a strong international management team and acquisitions and business integration. Jacquie’s previous roles at Kewill included COO EMEA, and Chief Marketing Officer.
Jacquie has extensive technology solutions experience having held multiple leadership positions in successful global technology businesses, where she has been instrumental in creating significant revenue growth and successful exits for shareholders and investors.
Andrew Dark, CEO of ZBD, said: "Jacquie is a tremendous addition to our team and has the perfect blend of skills and experience that this high profile role demands. We are at an exciting stage in our development with a growing number of partners and customers in Europe, the Americas and Asia Pacific. We welcome Jacquie to the team.”
Jacquie commented: “I’m thrilled to be joining ZBD and helping to build on the success that the company has achieved to date. ZBD is a dynamic UK-based technology leader operating on a global stage and presents fantastic opportunities for the future. I look forward to working closely with the team, growing revenue and expanding into new markets across the globe.”