The tools build on the vast amount of information Google knows about consumers.
Micros’ e-commerce team partnered with Delta, one of Canada’s largest independent hotel brands.
Columbia, MD – June 18, 2013—MICROS Systems, Inc. (NASDAQ: MCRS), a leading provider of information technology solutions for the hospitality and retail industries, continues to expand its interactive marketing presence with the recent launch of the Delta Hotels and Resorts’ website. The new website provides seamless integration to the MICROS OPERA Property Management, OPERA Central Reservations, and OPERA Customer Information solutions that Delta has utilized for many years.
MICROS’ eCommerce team partnered with Delta, one of Canada’s largest independent hotel brands, to transform its website from a marketing focused site with a loyalty program component to an eCommerce transactional processing system. The new design offers increased guest personalization that better showcases Delta’s signature membership program. The website utilizes improved categorization of content, allowing users to sort by both applicable interest area and by property location.
“We are impressed with MICROS’ strength in eCommerce and its forward thinking user experience and design expertise,” stated Piero Iamundo of Delta Hotels and Resorts. “The new Delta Hotels and Resorts website has exceeded our expectations and provides a dynamic channel by which to increase conversions.”
“We are pleased to launch our partnership with Delta Hotels and Resorts for its interactive marketing needs,” stated John Gularson, Executive Vice President, MICROS eCommerce. “We look forward to providing support to the Delta eCommerce team in the areas of special promotions and special interactive enhancements, as well as supporting the member brands with eCommerce initiatives.”
About Delta Hotels and Resorts
Founded in 1962, Delta Hotels and Resorts has grown to become Canada's leading hotel management company. Today, the company boasts a diversified portfolio of 40 city centre, airport and resort properties in locations such as Banff, Sun Peaks, Whistler, Ottawa, Montreal, and Saskatoon. www.deltahotels.com.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides leading enterprise-wide applications, services and hardware for the hospitality and retail industries. Serving an extensive portfolio of clients worldwide, MICROS solutions are utilized in over 567,000 hotels, casinos, table and quick service restaurants, retail, leisure and entertainment, fuel and convenience, cruise, and travel operations in more than 180 countries, and on all seven continents. MICROS combines its industry knowledge and expertise to provide cloud-based, mobile and on premise solutions that allow its clients to streamline operations and successfully engage their customers.
MICROS applications include point of sale, property management, central systems, business intelligence, eCommerce, loyalty, CRM, loss prevention, distributed order management, labor management, inventory management, and merchandise planning solutions. MICROS services include hosting and SaaS, platform implementation and integration, strategic business consulting, interactive marketing, design services including creative and user experience, and managed services. MICROS stock is traded through NASDAQ under the symbol MCRS.
For more information on MICROS and its advanced information technology solutions for the hospitality and retail industries, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website at www.micros.com or send an email to email@example.com. Follow MICROS on Facebook, LinkedIn, YouTube, and the MICROS Blog.