The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Apple.com and Walmart.com led May Internet Explorer and Firefox response times tests, says Gomez.
Apple.com produced the best Internet Explorer access time among 23 large web retailers tested in May, according to Compuware Gomez. Last month, Apple.com posted an average Internet Explorer load time of 0.72 seconds. Walmart.com led Firefox response time testing with an average of 0.70 seconds.
Walmart.com finished in second place in Internet Explorer tests at 1.05 seconds, followed by Costco.com (1.10), Dell.com (1.39) and Target.com (1.57).
Costco.com finished second in last month’s Firefox response time tests with an average of 0.72 seconds. Apple.com (0.75) came in third, followed by Dell.com (0.89) and LLBean.com (0.94).
The average large retailer’s high broadband response time for a shopper using Internet Explorer in May was 2.89 seconds, the Gomez study shows. The average Firefox response time among the same group of 23 retailers was 1.94 seconds.
Response time is the average time it takes to fully download a web site’s content.
Click here for the full test results.