Twitter’s algorithm changes likely mean fewer consumers will see a brand’s tweets.
Integration with Litmus Allows Marketers to Deliver Targeted Content Based on Mobile Behavior
ATLANTA, May 13, 2013 – Silverpop, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces the launch of its Email Insights application via its recently formed Emerging Apps division. The application, which is integrated with email analytics provider Litmus, makes it simple for marketers to preview how emails will render across multiple channels and devices. Email Insights also gives marketers the ability to determine their recipients’ device preferences, improving the customer experience as well as conversion rates.
“Consumers now interact with email multiple times a day on multiple devices, so it can be challenging for marketers to ensure a consistent experience,” said Adam Steinberg, director of emerging apps at Silverpop. “Email Insights ensures marketers can deliver content that is formatted and tailored to each recipient's device preference. It also enables marketers to automatically segment their lists based on crucial device-specific behavior, ensuring that emails render properly across all channels. Marketers will see a significant impact in conversions and email performance.”
Specifically, Email Insights enables marketers to:
- Quickly preview the look and feel of mailings across 30 different email clients including Gmail, Outlook and iPhone and Android platforms
- Develop reports and easily analyze through which devices and email clients recipients are opening emails
- Determine the preferred device of each unique email recipient and send targeted content based on this preference
“This integration between Silverpop and Litmus is one of the deepest I’ve seen with our platform,” said Paul Farnell, CEO at Litmus. “The power to easily send targeted emails based on device is game-changing for marketers. In an environment where upwards of 40 percent of emails are opened on mobile devices – and all of those devices having different design specifications – it’s imperative for emails to render properly to ensure recipient satisfaction. This application removes the guesswork and allows marketers to deliver the most targeted email communications possible.”
Email Insights was developed in Silverpop’s new Emerging Applications division, which is a team focused specifically on building add-ons and extensions for Silverpop Engage – giving Silverpop customers even more resources to implement the most advanced marketing campaigns.
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex—so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe. Visit us at silverpop.com.