The growing number of influential Weibo commentators are increasingly opening their own online shops or promoting products.
Jeremy Hermanns becomes vice president of marketing demand generation.
AUSTIN, TX — May 6, 2013 — Bigcommerce, the leading e-commerce platform for fast-growth small to medium businesses, today announced that Jeremy Hermanns has joined the executive team as vice president of marketing demand generation.
Hermanns brings more than 10 years of experience in online marketing, with a particular focus on direct response and brand building. His background includes previous executive-level roles at legal solutions company LegalZoom, where he led SEO, SEM and display, plus implemented in-house paid search tracking tools and web services. Most recently at Onestop, a leading retail e-commerce development platform, Hermanns was responsible for all online and analytics-based marketing initiatives and established a new performance-based marketing division.
Relocating to Austin from Los Angeles, Hermanns welcomed the opportunity at Bigcommerce.
“I’m passionate about helping small to medium businesses navigate and find success selling online,” said Hermanns. “Naturally, Bigcommerce, the world’s fastest-growing e-commerce platform, is truly a perfect fit for me. There’s so much energy and innovation here — it’s infectious.”
Eddie Machaalani, co-founder and co-CEO at Bigcommerce, is thrilled to have Hermanns lead the company’s online marketing strategy.
“Jeremy is a game-changer — the impact he made at Onestop and LegalZoom was incredible, and his unique expertise in digital marketing and e-commerce is totally in line with our business and our aggressive marketing goals,” said Machaalani. “Bigcommerce is focused on massively growing our platform by helping small to medium businesses not just start online stores, but find success through selling more. Jeremy’s experience and drive towards these same goals will supercharge our online marketing strategy and growth.”
Bigcommerce is the leading e-commerce platform for fast-growth businesses, enabling them to easily launch professional online stores in hours, not weeks or months. Existing clients Gibson Guitar, Zaggora.com, YETI Coolers and over 35,000 others are using Bigcommerce’s built-in e-commerce and marketing capabilities to sell more with less effort. Bigcommerce was founded in 2009 by two Aussies turned part-time Texans with a vision to build a scalable, powerful e-commerce platform for every small to medium business in the world.