The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Cath Kidston sells popular handbags and accessories.
E-commerce marketing experts FusePump are to work with retailer Cath Kidston on improving their multichannel marketing programme. Celebrating their 20th birthday this year, Cath Kidston are well-known for their vintage designs and popular handbags and accessories.
FusePump are creating product data feeds in both the UK and the US, enabling Cath Kidston to integrate their products into a variety of online channels, including affiliate programmes. To make it even easier for affiliates to promote Cath Kidston’s products, FusePump are also providing them with a performance marketing hub and affiliate tools.
The affiliate hub helps to centralise an affiliate marketing programme, providing a central location where Cath Kidston’s affiliates can find all the necessary promotional information. It also enables direct contact between Cath Kidston and their affiliates, making communication much stronger.
The FusePump affiliate tools make affiliate marketing simple, as affiliates can select specific products (such as products costing less than £50) from within the Cath Kidston data feed using the FeedCreator, building unique adverts and widgets with the AdCreator and WidgetCreator.
Brogan Savage, Online Marketing Manager at Cath Kidston, is looking forward to seeing the results.
“We’re confident that the online presence of Cath Kidston is strong, but we would definitely like to enhance our visibility across the various channels. By using FusePump data feeds in both the UK and the US, we’re hoping that our products will become more accessible to consumers, leading to increased traffic and sales. The hub should help our affiliates feel more connection to the brand, as it gives them a centralised location where they can find all the information they’ll need.
FusePump’s Commercial Director Sean McAuley is pleased to have Cath Kidston on board.
“It’s great to work with such an esteemed brand as Cath Kidston and FusePump can help improve their current online presence and affiliate marketing programme. The affiliate hub is a really useful piece of technology that will enhance the relationship between Cath Kidston and their affiliates. It will also enable affiliates to create more relevant content that directly appeals to their audience and therefore leads to more conversions.”
FusePump provide simple and profitable marketing technology solutions for e-commerce retailers. FusePump’s e-commerce marketing platform allows websites to effectively promote their products in all the major online channels (affiliate, comparison shopping, marketplaces, search, display etc.) with little or no technical effort, improving the consumer buying experience and driving increased sales. www.fusepump.com
About Cath Kidston
Designer Cath Kidston opened her first shop in London’s Holland Park in 1993, but over the last 20 years has expanded significantly, to become a well-known and much loved brand. Cath Kidston’s iconic designs and accessories are instantly recognisable and have led to a following across the globe, including Japan and the US. www.cathkidston.co.uk