Groupon says its focus is on the bottom line, rather than top-line growth.
The joint offering allows multichannel marketers to receive valuable self-reported insights about select consumer activities from regular surveys with aggregated and anonymous research about their associated online behavior.
New York, N.Y., March 18, 2013 — Experian Marketing Services, a global provider of integrated consumer insight, targeting and cross-channel marketing, today announced a multi-national alliance with Research Now, the global leader in digital data collection. Together, the two companies have developed custom research capabilities leveraging online behavior measurement of Research Now’s consumer and business panelists and the ability to survey the same individuals. The joint offering allows multichannel marketers to receive valuable self-reported insights about select consumer activities from regular surveys with aggregated and anonymous research about their associated online behavior.
The goal of the team is to apply this innovative approach to provide actionable insights such as understanding customers’ path to purchase by tying online behaviors to surveys that capture offline activities, influences, motivations and purchases. These insights show where consumers in a brand’s category begin the shopping process, the offers and exposure events that trigger a purchase, the competing products and brands consumers are considering at each phase of the purchase process, and more. By understanding the consumer purchase journey, marketers and their agencies can optimize their engagement and targeting of in-market consumers throughout their purchase journey.
“We are excited about this and our ability to address a major need in the market for understanding cross-channel consumer purchase behavior,” said Eric Sandberg, vice president, Research Now Digital. “Experian Marketing Services provides an unparalleled ability to understand online consumer behavior and is the best alliance for us to work with to develop this solution.”
“The combination of Research Now’s high-quality consumer panel and on-demand survey capabilities with our in-depth understanding of online consumer behavior will provide forward-thinking marketers with the actionable insights they need to drive successful consumer interactions,” said Simon Bradstock, general manager, Consumer Insights at Experian Marketing Services. “The team brings a powerful new capability to the market and closes a gap in helping brands understand how consumers use multiple channels during their purchase journey.”
The alliance extends to operations in the United States, United Kingdom, Canada and Australia.
About Research Now
Research Now, the global leader in digital data collection, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 25 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back.
To find out more or begin a conversation with us, visit http://www.researchnow.com.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight, targeting and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.
For more information, please visit http://www.experian.com/marketingservices.
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.