Private investment firm Comvest Partners acquires the financially troubled e-retailer, which filed for Chapter 11 bankruptcy protection in March.
This partnership builds upon BrightTag’s rapid global expansion over the last year, which includes the EMEA and Asia Pacific markets.
CHICAGO (March 19, 2013) – BrightTag (www.BrightTag.com) announced today a partnership with Brazilian digital marketing company AUNICA (www.Aunica.com) to provide the full suite of BrightTag products to digital marketers in the Brazilian and Latin American markets. This partnership builds upon BrightTag’s rapid global expansion over the last year, which includes the EMEA and Asia Pacific markets.
“BrightTag recognizes the strategic importance of the Latin American digital economy and sees Brazil as the center of the rapid growth occurring across the region,” said Marc Kiven, Founder and CRO of BrightTag. “We chose to partner with AUNICA in Brazil, because they know how digital marketers operate in the region, are very well connected and share BrightTag’s vision for providing marketers with a better way to connect and share real-time omnichannel data to help them realize more engagement, conversion and loyalty.”
Big data strategy and technology have become extremely important to companies seeking to integrate digital and offline worlds to better serve their omnichannel customers. Recently unveiled, BrightTag FUSETM, a real-time data integration platform that connects customer activities across omnichannels in real-time through the cloud, expands on the company’s global leadership in Tag Management. BrighTag FUSE leverages the cloud to overcome the technical limitations of Web browsers by instantly connecting and synchronizing omnichannel data from the places where traditional browser tags don’t work, including mobile devices, point of sale systems, call centers, and data warehouse information.
AUNICA, known for bringing new global trends to the Brazilian and Latin American markets, recognized that BrightTag’s innovations, including BrightTag FUSE and BrightTag’s award winning Tag Management Solution BrightTag ONE™, address major needs of marketers in the Brazilian market and the Latin American region, allowing AUNICA to continue to help drive innovation, educate brands and strengthen the availability of premier digital marketing technology offerings in the region.
“Our partnership with BrightTag offers the first effective real-time integration of online and offline data in Brazil and Latin America and gives marketers complete access to all online and offline touch points,” said Roberto Eckersdorff, CEO of AUNICA. “Marketers need to understand consumer behavior across all channels so they can engage those consumers at appropriate times, extend offers and influence behavior. BrightTag is the most qualified partner for tag management in the global market, and their BrightTag FUSE technology goes far beyond any other solution to connect all the data across channels that marketers need to drive the growth of their businesses.”
BrightTag is building a new technical foundation for the next generation of online marketing. The company’s solutions include BrightTag ONETM and BrightTag FUSETM. BrightTag ONE, a tag management solution, helps marketers and web analysts make online data instantly useful in any web or mobile application while solving fundamental privacy, data quality and site performance challenges. The BrightTag ONE™ platform eliminates barriers to innovation by optimizing and, in many cases, replacing traditional "tag-centric" methods of connecting sites to marketing services with real-time, direct integration through the cloud. BrightTag FUSE, a real-time data integration platform enables marketers to connect customer activities across channels on demand and in real-time. For more information, visit www.BrightTag.com.
Aunica is a leading Interactive Marketing Solutions company in Brazil. A Pioneer and Exclusive Partner in Latin America for Digital and Mobile technologies in Media, AdServing, Social, Business and Web-Analytics.
We offer proprietary methodologies in conjunction with leading global platforms, along with services and analytics services, revenue management, optimization programs, qualification and certification of companies and professionals for the market. Optimizing and maximizing the efficiency in the digital communication for our clients by delivering high quality technology service for the largest agencies, advertisers, e-commerce and publishers, we help the strategic allocation of all capital and potential investments in digital channels. We look for opportunities to reinvent the digital future, in search of a safe connection, reliable and relevant for your communication. We try to deliver results that represent a positive experience and results in all aspects of business. For more information, visit www.aunica.com.