Sanjay Singh, formerly of Abercrombie & Fitch and Procter & Gamble, will head up a new data-analysis business unit.
ModCloth’s program has performed exceptionally given its focus on high-value, brand-relevant affiliates who drive incremental sales.
Needham, Mass. – March 19, 2013 – Acceleration Partners, a digital strategy and marketing firm for rapidly-growing consumer products and services companies, recently launched a new affiliate program for ModCloth, one of the fastest-growing women’s fashion retailers.
ModCloth’s affiliate program, designed to partner with leading fashion, beauty, and lifestyle websites, recently expanded to the ShareASale network in addition to growing its strong Commission Junction program. ModCloth’s program has performed exceptionally given its focus on high-value, brand-relevant affiliates who drive incremental sales, and recently joined other Acceleration Partners clients Tiny Prints, Blurb, Craftsy and One Kings Lane in the top 20 of ShareASale’s Power Rank.
ModCloth has a long history of working with affiliates, with their first partnership launching in 2007 before many brands were working with bloggers. While affiliate relationships are central to ModCloth's strategy, their influencer program also includes one-off sponsorships, design collaborations, and guest editorials on The ModCloth Blog. ModCloth has long been known as an innovator in influencer-relations, and this expansion of their affiliate program is the next step in their efforts to increase traction with their program.
Acceleration Partners welcomes qualified affiliates to join the ModCloth program, including fashion, beauty, lifestyle, shopping, thrifting, vintage, gifts, eco-friendly, diy, weddings, prom/formal wear, creativity, décor sites. Affiliates have exclusive access to promotions, offers and creative to effectively merchandize the brand, as well as generous commission-earning opportunities and a robust product feed.
In addition to ModCloth, Acceleration Partners also manages affiliate programs for top consumer brands including adidas, Blurb, One Kings Lane, Reebok, Shutterfly, Stella & Dot, Tea Collection, Tiny Prints, among many others.
Prospective affiliates can learn more about the program and join at http://www.shareasale.com/shareasale.cfm?merchantID=43745&source=APSite.
About Acceleration Partners
Acceleration Partners is a digital strategy and marketing firm focused on online customer acquisition for rapidly growing consumer and e-commerce companies. A leader in both digital and performance marketing strategy and implementation, Acceleration Partners works with clients to design strategies and implement programs that deliver measurable, sustainable growth through transparent, high-value tactics. Clients include adidas, Blurb, One Kings Lane, Reebok, Shutterfly, Stella & Dot, Tea Collection, Tiny Prints, and many other top consumer brands. For more information, visit www.acceleration-partners.com.
An innovative online retailer of vintage-inspired fashion and decor, ModCloth is building a platform that empowers its global community to directly collaborate on the production of unique and inspiring merchandise, with the mission to change the way fashion is discovered, developed, and delivered around the world. ModCloth has gained media attention for cultivating one of the most active communities in fashion through groundbreaking engagement strategies that extend from its site to social networks like Facebook, Pinterest, and Twitter. The company was founded by husband and wife Eric Koger and Susan Gregg Koger, who now have a team of over 300 helping them make their vision a reality. They’re backed by Accel Partners, First Round Capital, Floodgate, Harrison Metal, StubHub founder Jeff Fluhr, and Norwest Venture Partners.
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