The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
Flexible, powerful and easy to use, the API helps marketers drive more business from their email marketing.
LOS ANGELES, Calif., February 26, 2013 – Campaigner®, the sales and marketing brand of j2 Global, Inc. (NASDAQGS: JCOM) that empowers companies to better attract and retain business through creative email marketing campaigns, today announced the launch of Campaigner Elements™. Campaigner Elements is a new and improved API for Campaigner Email Marketing that allows marketers to integrate systems and analyze “big data” to gain visibility into subscriber behavior. Flexible, powerful and easy to use, the API helps marketers drive more business from their email marketing.
Campaigner Elements gives marketers the ability to integrate information from different systems to capture, analyze, report and then act upon the information they collect. Marketers will be able to seize opportunities more quickly by using custom applications to create and send tests, full-blown campaigns and workflows from anywhere. The powerful new API provides valuable list, contact, campaign and content management features and more than 600 pre-built email templates. Campaigner Elements provides a simple, yet powerful solution for marketers who want to target their customers in a more effective way while saving time and money.
With a high level of importance placed on analyzing the “big data” that results from recipient email activities and behaviors such as opens and clicks, Campaigner Elements allows marketers to better identify and serve customers and customer targets in their email marketing campaigns by gaining insight into their behaviors, likes, dislikes and buying patterns.
“Integration and marketing automation is one of the biggest challenges for marketers looking to target the right customers in the most efficient way,” says Rick Faulk, GM Cloud Services for Sales and Marketing, Campaigner. “Campaigner Elements API allows users the flexibility to share their data between applications and take advantage of ‘big data’ analysis, to run more effective campaigns and increase their retention and revenue.”
“The Campaigner Elements API has been very effective and flexible for me considering our constantly evolving software requirements, specifically because of the extensive functionality available for me to integrate into my software,” says Marc David, owner of Wildchild Nation. Having access to Big Data through Campaigner’s API has provided me the ability to analyze customer behavior and enabled me to communicate and interact with my customers in a more personalized and effective way.”
Managing lists and subscriber groups is critical for marketers who want to properly identify and reach out to the customers who will most likely make use of their campaigns. Campaigner Elements makes it easy for marketers to build better relationships with their customers through segmentation and highly personalized, customized email communications, which may ultimately result in increased sales and business growth. Additional features of Campaigner Elements include the ability to:
- Flexibly search, organize and group contacts with some of the most powerful segmentation capabilities in the market
- Manage email campaigns, creation and sending including autoresponders and drip campaigns
- Easily add and synchonize contacts and update custom contact details anywhere
- Download and review large scale reports about your lists, campaigns and customer behaviors to learn what works
Campaigner Elements uses standards-based protocols, which allows developers the flexibility to use any programming language. It is fully scalable and supports integration with a diversity of platforms and technologies, including third-party databases and applications, CRMs, websites, and social networking content.
Campaigner Elements custom enterprise pricing is available for volume senders and larger customers looking for API integration. Campaigner is also available today for small businesses starting at $10 per month subscriptions. For more information about Campaigner Elements and its features, visit http://www.campaigner.com/email-marketing/benefit-from-advanced-features/api-integration/.
For additional supporting collateral on Campaigner Elements please download a PDF at http://www.campaigner.com/resources/pdfs/Datasheet-Elements.pdf.
Campaigner sales and marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting with their customers quickly, simply and affordably. Features include professional email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is a brand and registered trademark of j2 Global Canada, Inc., an affiliate of j2 Global, Inc. (NASDAQGS:JCOM). Learn more and visit Campaigner at www.campaigner.com.
About j2 Global™
Founded in 1995, j2 Global, Inc. provides cloud services to individuals and businesses around the world. j2 Global's network spans 49 countries on six continents. The Company offers Internet fax, voice and email solutions. j2 Global markets its services principally under the brand names eFax®, Onebox®, eVoice®, FuseMail®, Campaigner®, KeepItSafe® and CampaignerCRM™.