The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
New alliance will enable global B2C and B2B businesses to better leverage customer spend and sales opportunities.
Munich/Noida – February 21st 2013 - HCL Technologies, a leading global IT services provider today announced a global alliance with hybris, the world’s fastest-growing commerce platform provider ranked “leader” by leading global analyst firms. This partnership will strengthen HCL’s portfolio to provide end-to-end omni-channel commerce solutions and integration services to its customers worldwide. It will also enable hybris to leverage HCL’s footprint in the Digital Media commerce market, its long-term relationships with many leading global businesses and infrastructure in markets in regions such as the Middle-East.
This combination of HCL’s domain and technology expertise, along with hybris’ market leading commerce platform, will help business decision makers change the game by improving the quality of the customer buying experience, thereby extending brand loyalty and spend. As part of the partnership, HCL will co-create customised solutions, tools and storefront accelerators based on the hybris Commerce Suite that focus on vertical segments such as Consumer Products, Media, Entertainment, Retail, Telecom and Manufacturing.
“We are pleased to join hands with hybris as a strategic global alliance partner” said, Sanjeev Nikore, Sr. Corporate Vice President & President, Consumer Services and Manufacturing, HCL Technologies. “As digital commerce growth continues in our customers’ businesses, they are looking for global partners who can not only provide value centric solutions to further accelerate this growth, but also help drive consistent, personalized customer experience across channels. hybris’ state-of-the-art commerce platform along with our domain expertise, solutions and storefront accelerators will help us enable omni-channel transformations across a number of key vertical industries.”
Speaking about the alliance, Frank Schoutissen, Vice-President Channel at hybris, said; “The alliance with HCL Technologies is a real asset to us, especially given the company’s strength in vertical markets such as Digital Media and in regions such as the Middle-East, as well as its portfolio of leading global brands and businesses. We are now developing joint services and solutions with HCL to help customers of both companies gain the most from their omni-channel sales operations and we look forward to seeing the benefits that these will bring.”
HCL’s multi-channel commerce, integration and business service experts work closely with customers across the globe to help them solve their business & technology challenges to grow through digital, global and omni-channel customer experience transformations. HCL provides a rich set of end-to-end capabilities that include transformation of eCommerce, mobile, user experience, customer analytics, content management, social platforms, digital marketing, CRM, loyalty management, distributed order management (DOM), supply chain, MDM and real-time integration.