They also are more likely to become repeat buyers, Forrester Research says.
It has promoted Thomas O'Regan to president and CRO.
SAN FRANCISCO, CA and NEW YORK, NY and LONDON--(Feb 20, 2013) - Martini Media, a global media and advertising company, today announced record growth across the US and UK, and its new rank of #1 in affluent audience reach across both regions. Growth reports are based on overall client, revenue, team and audience growth. Additionally, the company announced that is has promoted Thomas O'Regan to president and CRO.
In 2012, Martini Media doubled its revenue and its client base. The company now serves over 500 luxury brands including American Express, Aston Martin, Bentley and Emirates. Martini's growth has allowed the company to significantly expand its business, enhance its high-performance RTB-based media, content and data platform. The company is also growing its talent base, particularly across its technology and engineering core.
Based on comScore data*, Martini Media is now ranked #1 in its ability to reach $100k+ households across the US and UK combined. This positions the company ahead of AOL, CBS Interactive, Federated Media, Fox Networks, NBC News Digital, Yahoo! and others.
In the US and UK, sales of Martini Media's RTB, rich media for mobile and tablets and native advertising offerings are strong growth drivers. In fact, in 2012, the company's rich media revenue increased over 200 percent in both display and mobile environments. Across the UK, Martini Media also leads the industry with CPMs four times higher than the average for IAB Rising Stars ad units. The company's content-based ads also outperform other units by more than four times as measured by interaction, engagement and time spent.
Martini Media forecasts double-digit growth in the years ahead. By 2014, programmatic sales are expected to drive more than 50 percent of total revenue. By 2015, advertising on mobile and tablets will drive more than 50 percent. During that timeframe, premium margins will grow from a base of 50 percent to well over 60 percent.
O'Regan's promotion is intended to support Martini Media's rapid growth.
"Our success in 2012, Tom's promotion and our hiring plans for 2013 reflect the strength, value and innovation the team at Martini Media works tirelessly to deliver," said founder and CEO, Skip Brand. "Tom will play an integral role in our dynamic growth phase as we move from premium sales to more programmatic revenue."
Most recently, O'Regan led Martini Media's global native advertising push by orchestrating a strategic partnership with Forbes to integrate its unique content capabilities into Martini Media's high impact ad units. The deal was the first of many key content partnerships that O'Regan will help engineer as Martini Media continues to build its native advertising offerings on the foundation of content from world-class publishers.
O'Regan said, "I am honored and proud to lead Martini Media as president and CRO. In 2012, strong client growth, outstanding teamwork, exceptional thought leadership and product innovation, along with growth in rich media, RTB and international expansion drove our success. A continued focus on success in those areas, as well as the excitement around the launch of our new data platform, Vesper™, promise to make 2013 a very strong and profitable year for Martini Media, our customers and partners."
About Martini Media
Martini Media is the digital media and content platform for engaging the audience with the most money and influence online. With more than 1,000 publishers organized across multiple lifestyle and business verticals, Martini Media has helped the world's leading brands reach over 125 million consumers across the globe that invest in their passions at work and play. Martini Media's full-service marketing capabilities encompass display, video, mobile, social, and audience targeting to effectively engage the most valuable audience online at scale. Since 2008, Martini Media has been the premier media destination where influence meets affluence. Headquartered in San Francisco, Martini Media has offices in New York, Chicago, Detroit, Los Angeles and London. Visit www.martinimediainc.com to learn more.
*Parks Associates Martini Media ranks a close #2 in the US and UK respectively, Martini Media ranks #1 across the combined regions.