The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The mobile shopping app adds more product details, videos and photos.
Mobile deals aggregator and shopping app ShopSavvy is now more robust. Just-released versions of its apps for Android, iOS and Microsoft Windows smartphones and its iPad tablet app offer more product details, photos, videos and descriptions.
To use ShopSavvy, consumers scan a bar code or input a product name to see where the item is sold at a store nearby and online, where it's in stock and at what price. ShopSavvy aggregates product data, deals, ratings and reviews from retailers and ShopSavvy users to help mobile shoppers find the best prices on items they want.
In the newest iteration of the apps, ShopSavvy, which has been downloaded to consumers' smartphones more than 40 million times, the company says, offers more full-screen product photos, demo videos and reviews. For example, it added more than 10,000 videos of men's and women's shoes, clothing and accessories. Also, before the update, each product had one image. Now some products have more than 10 images and multiple videos that are all accessible via a scrolling carousel at the top of the product page.
Consumers can make online purchases of products offered at such retailers as Walmart.com, Target.com and BestBuy.com without leaving ShopSavvy through the ShopSavvy wallet. Consumers register their payment information with the digital wallet to check out quickly via the app. ShopSavvy collects commissions from retailers on purchases made through the digital wallet. It also makes money from ads in the app. Using a smartphone’s geolocation technology, stores, for example, can advertise sales on products a consumer is searching for when she is nearby.
Retailers and stores including Best Buy, Panasonic, Gap, T.J. Maxx and Levi's all advertise with ShopSavvy and the company says customized ad campaigns range between $50,000 to $500,000, with an average price of around $100,000.
Other new updates include:
- Higher-resolution product images.
- 30% more deals from retailers. This is a result of new retailers and deal aggregators using the ShopSavvy platform. New retailers include Sam’s Club and Books-A-Million
- A Related Products feature that helps shoppers find products similar to what they are searching for.
- The ability for app users to flag incorrect or incomplete product data with one tap and the option to then modify the product with, for example, the correct name or a different image. Consumers can also now submit prices for items they see at local stores if the price for the item from that store is missing
The more robust apps come on the heels of other ShopSavvy updates. In July 2012 the company launched ShopSavvy Marketplace, which enables retailers to list their products for free within ShopSavvy. Retailers can access the portal at retailers.shopsavvy.com. ShopSavvy says more than 150 new retailers add their inventory and price information to ShopSavvy's shopping platform each month. It now hosts products from more than 40,000 retailers, the company says.