The social network is testing a shopping-oriented section of its app, as well as a new type of ad that makes it easier to ...
Kenshoo Social 2.0 enables social marketers to further improve efficiency through scalable campaign management.
San Francisco (January 30, 2013) – Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled version 2.0 of its breakthrough suite of social marketing solutions, Kenshoo Social. With recent data showing that brands using Kenshoo Social achieve tremendous increases in click-through rate (CTR) while reducing cost-per-click (CPC), the release of Kenshoo Social 2.0 enables social marketers to further improve efficiency through scalable campaign management. Additionally, Kenshoo Social delivers powerful optimization tools that generate strong return on ad spend (ROAS) from paid social media while directing holistic budget decisions through tracking and attributing revenue per post (RPP) from owned social media.
“The time savings our team has achieved by automating the heavy-lifting of creating campaigns and building test permutations within Kenshoo Social has opened up more time for us to invest in our social media program strategy,” said David Rifkin, vice president at Digital Net Agency. “With the Kenshoo Social 2.0 enhanced workflow, we’ll be able to launch, test and scale new ads and campaigns even faster.”
Kenshoo Social 2.0 offers new and improved functionality, including an ad creation wizard to quickly create and launch Facebook ad campaigns at scale, flexible campaign structures, A/B testing, and flexible targeting across demographic and device, among others. New customizable dashboards provide social marketers the freedom of rich data views, the ability to bulk edit ads and campaigns through quick inline and mass-editing tools, and simple and intuitive campaign cloning. Additional solutions within the Kenshoo Social suite include Facebook Exchange management and the industry’s only closed-loop system for integration, measurement, and attribution of paid, earned, and owned media.
“The mechanics of Facebook and other social networks make it challenging to communicate effectively with large numbers of people at scale and measure the impact of brand messaging; Kenshoo Social 2.0 directly addresses these issues through flexible campaign creation and cross-channel attribution supported by real-time data,” said Sivan Metzger, general manager of Kenshoo Social. “Kenshoo Social 2.0 was built from the ground up with the social marketer in mind to activate and illuminate the value of social media across a wide range of owned and paid brand interactions. Bottom line, Kenshoo Social helps brands drive better results from end-to-end social media programs.”
To benchmark client performance in advance of its new product release, Kenshoo Social analyzed all campaigns that had been active on the platform for a period of 12 months. Aggregate results showed tremendous lifts in key metrics including a 186 percent increase in overall CTR and 77 percent decrease in average CPC. Furthermore, Kenshoo Social delivered $4.73 in ROAS for the subset of these brands, agencies, and developers tracking revenue through the platform in December 2012. This figure is based on revenue from direct online sales conversions following clicks on social media ads served via Kenshoo Social. Finally, the Kenshoo Social attribution engine measured RPP as high as $20,387 during November and December 2012. This reflects the total online sales revenue driven by an owned social media post that was amplified via paid advertising using Kenshoo Social.
Please visit KenshooSocial.com/Performance for more data and insights on Kenshoo Social client performance.About Kenshoo Social
The mission of Kenshoo Social is to activate and illuminate the value of social media with breakthrough technology that drives results. Through Kenshoo Social, marketers can develop integrated social media campaigns to achieve brand building and performance marketing goals. Kenshoo Social is built on the Kenshoo Universal Platform, a scalable infrastructure that bridges the gap between owned, paid, and earned media for cross-channel measurement and optimization. As a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange, Kenshoo Social delivers over 1 billion targeted ads each day. Please visit KenshooSocial.com or Facebook.com/KenshooSocial for more information.
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit www.Kenshoo.com for more information.