January 31, 2013, 9:43 AM

Ensighten Partners with GSI Commerce on Real-Time Tag Management

Ensighten is the first tag management technology provider to partner with GSI.

CUPERTINO, Calif., Jan. 30, 2013 /PRNewswire-iReach/ -- Ensighten, innovator of Real-Time™ Tag Management Systems and visitor privacy solutions that optimize digital marketing performance, has signed a partnership agreement with GSI Commerce, an eBay Inc. company, to integrate GSI's range of marketing solutions products, which includes enterprise email marketing, mobile advertising, affiliate marketing, ad retargeting, and in-depth analytics, into Ensighten's tag management solution — making them easily accessible to GSI's broad base of customers. This agreement also establishes True Action, GSI's full-service commerce and digital marketing agency, as a leading Ensighten services partner.

GSI is a dominant force in the retail sector, supplying leading omnichannel commerce, multichannel retailing, and interactive marketing solutions to hundreds of major brands worldwide, including many of the world's top 500 online retailers. GSI's marketing solutions allow brands to optimize their data and personalize the shopping experience to increase conversions, build customer loyalty and drive revenue across multiple channels.

Ensighten is the first tag management technology provider to partner with GSI. As part of the partnership, GSI and Ensighten have integrated key GSI marketing solutions products into Ensighten's platform, giving brands that use Ensighten tag management and GSI's enterprise commerce technology an easy way to precisely manage the tags on their websites. These integrated solutions include:

  • ClearSaleing (a GSI company that provides a platform for operational and multichannel marketing attribution)
  • e-Dialog (a GSI company that provides sophisticated email marketing technology)
  • Fetchback (a GSI company that provides targeted display advertising solutions)
  • PepperJam Exchange (a GSI company and next-generation affiliate marketing network).

"GSI Commerce is a leading commerce and marketing services provider, with a long history of partnering with technology leaders and innovators to optimally serve its vast portfolio of clients. We are honored to have our tag management market and technology leadership recognized by GSI, and we view this as a strategic opportunity for Ensighten. I am looking forward to bringing the unique benefits of our real-time tag management solutions to even more of the world's top retailers through this partnership with GSI Commerce," said Ensighten CEO Josh Manion .

"Today's digital marketers need a better methodology for efficiently deploying digital marketing solutions in a timely fashion that is enterprise and global in scope. After conducting a thorough review of tag management technologies, we selected Ensighten as a tag management partner due to its superior technology, market traction, and the ability to meet the exacting technical demands of GSI's clients. Given the traction we are seeing with customers, we are pleased to extend the value Ensighten offers to all GSI clients via this partnership," said Steve Denton , head of GSI global marketing solutions products.

Tags are crucial features of today's e-commerce landscape

Tags are snippets of JavaScript code added to e-commerce websites that trigger essential third-party digital marketing services such as Web analytics, online ad display and re-targeting, and content optimization. As tags proliferate across hundreds of pages, marketers that manage tags manually have to rely on IT resources, which impedes their marketing agility. Ensighten's Real-Time™ Tag Management platform decouples the marketing cycle from the website development cycle, making it easy for marketers to take control of the operation and measurement of their digital marketing campaigns and better optimize them for specific marketing goals.

GSI Commerce® enables omnichannel commerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI's e-commerce services, which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI's marketing services are comprised of innovative digital marketing products and services which include database management and segmentation, marketing distribution channels, a global digital agency to drive strategic and creative direction and an advanced advertising analytics and attribution management platform. GSI is headquartered in King of Prussia, Pa. and has major service offices in New York, Los Angeles, Barcelona, Spain, and London. More information can be found at www.gsicommerce.com. GSI is an eBay Inc. (Nasdaq: EBAY) company.

Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 25,000 Web domains across 150 countries, representing more than $25 billion in ecommerce for top brands that include A&E Networks, Microsoft, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.



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