But Macy’s is still bullish on Pinterest this holiday season—in particular, its video ads.
With the surge of technological innovations like 3D printing and computer-aided design (CAD), the Diamondere platform now offers the same level of individual attention for rings, bracelets, earrings, necklaces and cufflinks to everyone.
PALO ALTO, Calif., Jan. 24, 2013 -- Jewelry is in the very DNA of Anish Godha, 23 andVarun Godha, 28. The recent entrepreneurial graduates of Stanford and Cornell are finally providing public access to their family's 122 years of jewelry design and manufacturing with the launch ofDiamondere.com, an affordable made-to-order fine jewelry e-commerce platform. In the past, their family focused exclusively on signature jewelry for the royals, dignitaries, and celebrities, which required significant personalization. With the surge of technological innovations like 3D printing and computer-aided design (CAD), the Diamondere platform now offers the same level of individual attention for rings, bracelets, earrings, necklaces and cufflinks to everyone.
For any design, buyers can choose from a variety of colored diamonds, colored gemstones, precious metals and engrave their purchases for free – all online and instant. Unlike its competitors, because the firm manufactures and distributes the jewelry itself, there are no middlemen and Diamondere can guarantee prices at least 30% lower than other online retailers and at least 50% lower than traditional retail. Some designs featuring colored gemstones like rubies, emeralds and sapphires are priced up to 75% lower than traditional retailers since the family procures the best gemstones themselves!
"Jewelry is a deeply personal and timeless asset. Diamondere enables customers to tell their own story with made-to-order, signature jewelry at a fraction of the price charged by others," states Anish.
What makes Diamondere different from its competitors? Representing over 7 generations of designers, their personal library features more than 65,000 jewelry designs, out of which about 600 have been handpicked for the site. Each of these designs can be treated as templates. For instance, the same ring design that costs $15,000 with a diamond will cost $1,500 with a sapphire.
Customers can also work with the Diamondere Design Team to make further modifications to any design or even submit their own creations to be manufactured.
Besides the obvious savings to customers, Anish's father continues the family's tradition of personally searching throughout the world to find the best stones mined at the most affordable prices. This gives the customer a vast range of colored diamonds and colored gemstones in addition to the traditional white diamond, which is also offered.
Before Diamondere, a person had to be a Royal to have this level of personalized jewelry… now with Diamondere everyone gets the Royal treatment!