CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
TagMan helps retailers manage and track online campaigns more effectively.
London, UK (18 January 2013) – Everything Everywhere, the UK’s most advanced digital communications company, has selected TagMan, the global leader in enterprise Tag Management to help it manage and track online campaigns more effectively.
After rolling out the first 4G LTE network in Britain – encompassing 11 major cities across the UK-Everything Everywhere is keen to make sure that their customers are not stalled at any stage during their digital experience. EE pride themselves on providing their customers with fast, efficient service at all customer touch points. Using TagMan will enable EE to provide a better customer experience online by making sure their marketing tags won’t block the page from loading, speeding up the time it takes their web pages to load for customers.
Using TagMan’s market leading technology, EE will be able to add, edit and remove the tags that power their marketing channels at any time with TagMan’s “drag and tag” application, without having to wait for site releases or IT support. With their website tags managed inTagMan’s independent Tag Management System, EE will also benefit from improved site speed and ePrivacy safety for the company and its customers.
eCommerce Manager, Liam Paulus is delighted by the opportunity to optimise EE’s tags and improve campaign efficiency. “By using TagMan, we’ll be able to completely control all our tracking tags across the web and use our digital advertising allocation in the most efficient way possible, depending on which tags prove to show the most effective route to sale within the customer conversion. The benefits transferred to the end user will be significantly faster site loading, creating a better user experience for EE’s customers and reducing customer dropouts.”
EE’s media buying agency, MEC manage a complex array of technology across the site to enable super intelligent marketing. MEC will be using TagMan to plan and execute EE’s media strategy within the UK. MEC’s Performance Planning Director, Katie Hemus, said “TagMan’s tag management system will change the way we plan our media buying and organisation for EE across the board, allowing us forensic insight into the channels that are working best and those that need improvement.”
TagMan’s Chief Revenue Officer, Wolf Allisat commented: “The proliferation of marketing channels and web technologies means that TagMan has become a critical must-have solution for ecommerce companies. We are very much looking forward to working with EE to develop both their online customer experience and enable their media planner’s freedom of choice, flexibility of maintenance and the ability to leverage reliable and valuable data across multiple vendor environments.”
EE is the latest communications company to use TagMan. Vodafone and O2 are both also using TagMan’s efficient tag management system.
TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With TagMan, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250 enterprise websites across all major industries including Travel & Hospitality, Fashion Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Lastminute.com, Virgin Atlantic, Kellogg’s, The Body Shop, Air New Zealand, and Vodafone. Find out more at www.tagman.com