The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Since 2005 PayLane has helped companies around the world grow and develop their online projects.
PayLane.com, an online payments provider, expands its offering with business solutions directed at German e-businesses. After their launch in the UK, Ireland and Poland, and creating a dedicated solution for startups, PayLane’s new focus is on German market. Now startups and online shops can go global know - with or without experience in running e-business.
Since 2005 PayLane has helped companies around the world grow and develop their online projects. Now also German businesses can conquer international markets with PayLane, which allows accepting online payments in 160 currencies from over 50 countries. Besides standard payment methods, such as credit and debit cards, German companies will be able to offer their customers alternative solutions typical for specific regions, like Sofortbanking in Germany, Austria and Switzerland, wire transfers in Poland, Dankort in Denmark, Carte Bleue in France or iDEAL in the Netherlands.
„PayLane is not an ordinary payments provider – our specialists analyse each and every company, its business model and needs to provide them with a solution created just for them. Now we can also help German e-businesses reach foreign markets and adjust their payment system to their business model. On top of that, we also have a special offer just for startups!” says Karol Zielinski, managing director of PayLane.
Whether German businesses have experience in online retail or not, they can expand to global markets. PayLane makes also online shops easier to integrate with payments system. Thanks for PayLane e-commerce plugins, e-shops built on Magento, OpenCart, osCommerce, Zen Cart, PrestaShop or Wordpress can integrate with PayLane’s payment system in just a few minutes.
PayLane’s offering for German companies is one of many steps the company has taken in their expansion. Besides adding new payment methods, PayLane has also launched DevZone – a site for developers, which shows how the technical side of integration with PayLane looks like. The site contains the description of possible ways of accepting online payments (via API or Secure Form), sample codes in PHP, Java, C#, Ruby, Python and cURL, detailed instructions, business cases and demos of transactions.
PayLane has been trusted by many businesses, including GetResponse, ClickMeeting, Sotrender, Survs, Esponce or Nozbe.
To find out more about PayLane’s launch in Germany, watch a promo video at http://youtu.be/mOR0JRsr-DY and visit PayLane.de.