January 8, 2013, 3:29 PM

Customer Feedback Results in New Location-Based Analytics Product by Torsion Mobile

Product reports hyper-local consumer behavior for any mobile website

January 7, 2013 – (Des Moines, IA) Torsion Mobile, a Des Moines-based tech startup, announced the release of a new product in the Mojaba® software as service line. Less than a year after the launch of Mojaba, the company is adding Mojaba® Analytics.

“This product springs directly from customer feedback,” says Christian Gurney, Torsion Mobile president and CEO. “Those who had experienced the analytics portions of Mojaba were thrilled by the information they could get about mobile customers and their behaviors on the website. The ability to link a consumer’s street-level coordinates with, for example, their calling a retail service location, was a revelation. Our customers wanted to bring the simplicity and power of the analytics to all of their websites, mobile or otherwise – regardless of which technology created the mobile site.”

Gurney says that resulted in Mojaba Analytics, which provides actionable analytics for a mobile world. Whether a website is created using responsive design, WordPress, other popular web technologies or is custom-built, the Mojaba Analytics package will provide valuable data for website owners. With a deeper local focus than other products, Mojaba Analytics will provide valuable insights into website user behaviors related to street-level location. The consumer has complete control about what they share since the location features of Mojaba Analytics is 100% permission-based. Unlike other analytics products, Mojaba Analytics data is owned by the customer and is not shared in aggregate.

“Using data is marketing’s new normal,” says Keith Snow, founder and president of B2E Director Marketing specializing in database marketing for international and national clients. “But you have to collect data from all sources to make your best business decisions. Mojaba Analytics offers new data about how prospects and customers behave when and where they are interacting with a brand’s website – mobile or not. The mobile data will become even more valuable as more and more people use their smartphones as their only means of website engagement with organizations – large and small.”

Mojaba Analytics is currently in an invitation-only beta test. To be considered as a beta tester, participants can sign up by going to http://torsionmobile.com/mojaba-analytics-beta/.

About Torsion Mobile
Torsion Mobile produces tools for the creation of compelling and exciting mobile marketing solutions. It’s flagship Mojaba is a software-as-a-service to mobile websites with no coding or programming knowledge required and is used by creative professionals in all types of organizations and settings.. Torsion Mobile has been named one of Network World’s “Mobile Startups to Watch – the Final 40” in 2013. Founded in 2010 by Christian Gurney and Richard Kirsner, Torsion Mobile is headquartered in Des Moines, Iowa.


Brooke A.  Benschoter
Torsion Mobile

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