The acquisition will add more than 300 products to L’Oreal’s lineup.
Finnegan Faldi comes to TruEffect from Datalogix where he served as chief operating officer.
Westminster, CO - TruEffect, a leading digital advertising technology company, has named Finnegan Faldi as its new Chief Executive Officer. The announcement was made by Ron Hill, TruEffect founder and until now its CEO. Hill will move to Chairman of the Board.
Faldi comes to TruEffect from Datalogix where he served as Chief Operating Officer. Faldi brings nearly 20 years of experience in both start-ups and public technology companies.
In 2007 he joined Yahoo as Head of the Broadband business and over his four years there expanded his responsibility to include, NA Mobile, Search Affiliate and tool bar business’s comprising over $1B in revenue.
“TruEffect is one of those rare, exciting opportunities to join a company that is ahead of the market,” said Faldi. “Its proven technology and consistent results have been discovered by some major brands and its only a matter of time until the rest of the marketing community adopts the TruEffect solution. I can’t think of a more exciting place for me to be,” Faldi noted.
TruEffect owns the patent on First-Party digital display advertising that enables advertisers to use their own customer data to assure the right ad is delivered to the right person while also accurately measuring its effectiveness. The company’s configurable solutions available on its First-Party platform include ad serving, targeting, measurement, analytics, and data mobilization.
According to Hill, “TruEffect has experienced triple digit growth overthe last two years, and we remain on that trajectory in 2013. That kind of growth driven by the power in our solution is enabling us to attract senior executive talent like Finn to TruEffect. These are very exciting times for the company”.
TruEffect also announced that Dave Hinton has been appointed as Senior Advisor to the CEO. Hinton was co-founder and COO of aCerno, the digital advertising network purchased by Akamai Technologies where he subsequently served as Vice President, Advertising Solutions. His experience also includes various senior positions at Microsoft including global oversight of performance advertising and yield strategies for the MSN network.
“Dave’s expertise is invaluable to TruEffect and the fact he has committed to being an advisor is not only great news for us, but also for our clients,” said Faldi.
Faldi, Hill, and Hinton all assumed their new roles immediately on making the announcement.
TruEffect (www.TruEffect.com) is a digital advertising services company specializing in First-Party data. Using the power of First-Party technology, we deliver the right ad to the right person, and accurately measure its effectiveness. We configure a solution that best meets the needs of each advertiser to improve both digital display performance and cost of performance. As the only company able to seamlessly deploy First-Party data Web-wide, TruEffect solutions include ad serving, targeting, measurement, and audience data mobilization. TruEffect services are available on a hosted, managed, or licensed basis.