December 11, 2012, 10:48 AM

Online marketing firm ValueClick has a new CEO

Chief operating officer John Giuliani takes over for James Zarley.

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Online marketing firm ValueClick Inc. has named John Giuliani as president and CEO, effective immediately. He takes over for James Zarley, who was CEO since 2010 and becomes executive chairman of the board.

Giuliani has worked as the company’s chief operating officer since April 2012, a job that made him responsible for ValueClick’s U.S. media and affiliate marketing businesses. He started at ValueClick in 2011 after the company’s acquisition of display advertising firm Dotomi. Giuliani was CEO of Dotomi and ran it as a ValueClick division after the $295 million deal.  

“[Giuliani ‘s] early success in bringing our assets together has shown he has the expertise and experience to lead ValueClick through its next phase of growth," Zarley says. " I am excited about our current growth and outlook for the future, and I look forward to assisting him and the team in expanding ValueClick's leading position in the digital marketing industry."

Zarley succeeds  Martin Hart as board chairman. Hart remains on the board and will keep his position as chairman of the board's compensation committee.

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