Neiman Marcus names a new chief marketing officer and restructures staff to address the growing importance of e-commerce.
Eclipse is one of Canada’s fastest growing apparel retailers.
November 30, 2012 – TORONTO, ON – OrderDynamics™, Canada’s leading on-demand commerce platform provider, today announced Eclipse, a National retailer of women’s apparel, has selected OrderDynamics to launch their first eCommerce initiative to unify retail and online storefronts, and deliver an improved shopping experience for sophisticated multi-channel consumers.
Eclipse is one of Canada’s fastest growing apparel retailers, with more than 65 stores and an expanding catalog of apparel and private clothing labels. The company’s desire to develop an integrated multi-channel eCommerce strategy and web presence was fueled by the growth seen in the Canadian eCommerce industry and the ability to leverage its well-known brand in new markets. Eclipse selected OrderDynamics to launch their first eCommerce storefront because they offer retailers new to eCommerce a comprehensive end-to-end platform that caters to the importance of customer service and experience, in addition to their significant experience launching multi-channel eCommerce websites in Canada.
With OrderDynamics, Eclipse will leverage an eCommerce platform with powerful online marketing tools to help drive new and recurring online sales to meet short term and long term growth goals, plus a built-in order management system that will support complex fulfillment and order scenarios.
“Ecommerce represents a big opportunity for us to grow the Eclipse brand, while enabling us to offer our customers the best possible shopping experience across online and retail stores,” said Genevieve Bulgin, Director of Retail Operations at Eclipse. “Eclipse is excited to take advantage of the online marketing and merchandising tools within the OrderDynamics platform, and to learn from the OrderDynamics team’s incredible industry knowledge and experience.”
Eclipse’s eCommerce launch will enable a premium online shopping experience, using platform features such as:
- A built-in integration of Canada Post’s web services including Ship-to-Post Office into the OrderDynamics platform
- Seamless integration with existing enterprise-class ERP and retail solutions
- A network of 100+ pre-built integrations with leading third party tools
- A singular platform to maintain a unified shopping experience across online and offline retail channels
“Eclipse selecting OrderDynamics to launch its first eCommerce storefront validates the experience and toolset we offer growing multi-channel retailers,” said Michael Turcsanyi, President at OrderDynamics. “We look forward to working with the Eclipse team and helping them launch a world-class integrated online shopping experience for their customers.”