November 27, 2012, 10:45 PM Recognizing Rover

Dogs are front and center at

Lead Photo enables dog lovers to quickly browse among a growing number of canine products like leashes, beds, crates, training whistles and Kurgo Wander Packs for when Rover wants to help carry things on a hike. Recently featured on TV show “Good Morning America,” the site enables shoppers to personalize tags—and they can view what the product will look like as they go. “People like to sign off on their engraving job,” says president Clint Howitz. They can also choose among tag styles that feature licensed sports team logos or mobile QR codes that, when scanned, can include crucial details such as an emergency contact, important medications or dietary needs. The site also has a section for personalized feline tags. Move over Rover, this site’s for cats, too.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

comments powered by Disqus




From The IR Blog


J.T. Compeau / E-Commerce

How Walmart is getting its Oscars debut right

Consumers talking about the Oscars on social media are also engaging with Wal-Mart, data shows.


Mike Cassidy / E-Commerce

5 e-retail planning tips for holiday 2017

Monday’s turn out to be prime shopping days during the holiday season.

Research Guides