Ronald Boire, CEO of Sears Canada, will take the top post at the bookseller in September, and current CEO Michael Huseby will become executive ...
At Tourneau.com, shopping is time well spent.
When a shopper considers spending thousands of dollars on a watch, she expects a certain level of service—like the kind that greets her at Tourneau.com. The home page typically features a dominant image of a timepiece, while also emphasizing service via buttons on the side of the page. Those buttons offer shoppers several ways to navigate Tourneau: shop by brand, style, function, gender or price; place watches into a virtual tray and click to call an expert or schedule an in-store appointment; and view demonstrations of how watches are constructed and serviced. Not surprisingly, customers who shop the site before coming into a store convert at an “exponentially higher” rate than store-only shoppers, says senior vice president Don McNichol.
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