Apple iOS owners can now reap the benefits of accessing handy deep links in search results that take them directly to relevant pages in ...
At Tourneau.com, shopping is time well spent.
When a shopper considers spending thousands of dollars on a watch, she expects a certain level of service—like the kind that greets her at Tourneau.com. The home page typically features a dominant image of a timepiece, while also emphasizing service via buttons on the side of the page. Those buttons offer shoppers several ways to navigate Tourneau: shop by brand, style, function, gender or price; place watches into a virtual tray and click to call an expert or schedule an in-store appointment; and view demonstrations of how watches are constructed and serviced. Not surprisingly, customers who shop the site before coming into a store convert at an “exponentially higher” rate than store-only shoppers, says senior vice president Don McNichol.
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