November 27, 2012, 10:09 PM Timeless elegance

At, shopping is time well spent.

Lead Photo

When a shopper considers spending thousands of dollars on a watch, she expects a certain level of service—like the kind that greets her at The home page typically features a dominant image of a timepiece, while also emphasizing service via buttons on the side of the page. Those buttons offer shoppers several ways to navigate Tourneau: shop by brand, style, function, gender or price; place watches into a virtual tray and click to call an expert or schedule an in-store appointment; and view demonstrations of how watches are constructed and serviced. Not surprisingly, customers who shop the site before coming into a store convert at an “exponentially higher” rate than store-only shoppers, says senior vice president Don McNichol.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

comments powered by Disqus




From IR Blogs


Lauren Freedman / E-Commerce

Let me tell you what I want

When the shopper controls the information she receives, she buys more and unsubscribes less.


Roy Erez / E-Commerce

Why don’t your best customers buy more gifts from you?

Many consumers don’t shop for gifts where they shop for themselves. Here are some tips ...