November 27, 2012, 4:29 PM

LuLuLemon.com: Supple approach

An apparel site that caters to its passionate customers

Lead Photo

While relatively new to online retailing, it didn’t take long for sports apparel maker LuLuLemon Athletica to build a winning e-commerce site. LuluLemon’s core customers are affluent fitness-minded men and women in their 20s, 30s and 40s. They are passionate about the brand and in just three years LuluLemon has built a retail web site that fuels their passion. The product pages on Lululemon.com feature rich images and zoom technology that let shoppers see yoga tops in full detail and from multiple angles. But what sets LuluLemon.com apart from other apparel sites are features such as very personal product reviews that provides details about each reviewer, such as her age, body type and workout style. The site wins over shoppers—through the first six months of 2012 web sales grew 128% year over year.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

James Green / E-Commerce

Four critical digital marketing tactics for the 2015 holidays

Lesson from 2014 can help retailers start now to plan their marketing campaigns for the ...

FPO

Zach Blatt / E-Commerce

Why one shampoo brand is Head and Shoulders above the rest

An analysis of online reviews shows that the pleasing smell of the anti-dandruff shampoo is ...

Advertisement