November 27, 2012, 4:30 PM

Books-A-Million: Millions of options

Bargain book shoppers are welcome at Books-A-Million

Lead Photo

Books-A-Million knows its customers like a good deal. That’s why the site’s “Bargains” tab offers several ways to filter a search for low-priced books, including by subject, release date and popularity. The retailer also offers a Millionaires Club loyalty program whose perks include free expedited shipping on all orders, coupons and e-mail offers. The site’s content-heavy product pages display the percentage of money consumers save compared to the average retail price when they buy a book. The product pages also display various formats a shopper can buy a book in, such as e-book or used from a marketplace seller.’s home page also presents an extensive What’s New section with a “Most talked about books” tab and other tabs that rotate weekly displaying hot items or subjects.

comments powered by Disqus




From The IR Blog


Rochelle Bailis / E-Commerce

Nordstrom vs. Macy’s: a department store showdown

Not only does Macy’s attract more online traffic, more of that traffic comes from mobile ...


Jaysen Gillespie / E-Commerce

Be a smart marketing Cupid in February to maximize sales

Campaigns optimized for smartphones will capture more last-minute sales and keep in mind that shoppers ...

Research Guides