November 27, 2012, 9:57 PM In focus

Best Buy knows how to engage shoppers of consumer electronics.

Lead Photo

In an unusually challenging year that saw its CEO depart and other changes in senior management, including the arrival of a new head of e-commerce, Best Buy Co. Inc. maintained its focus on keeping its brand in the minds of consumer electronics shoppers. An uncluttered home page on helps shoppers quickly link to key products like tablet computers and laptops, as well as get information on free shipping and special sales, including daily deals and in-store pickup of online orders. Helpful home page videos show consumers information, such as what’s new with Windows 8, the new Microsoft operating system, and what’s available for free in package deals, like a $300 Samsung high-definition TV that comes with a larger TV priced at $14,999. 

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List

comments powered by Disqus




From The IR Blog


Adrien Henni / E-Commerce

Italian luxury brand Furla launches online sales in Russia

Furla follows such European brands as H&M and L’Oreal into Russian e-commerce.


Meiry Vaknin / Mobile Commerce

E-retailers can engage mobile holiday shoppers with native ads

Native advertising is becoming more popular because of its strong performance, and easier to implement ...