Neiman Marcus names a new chief marketing officer and restructures staff to address the growing importance of e-commerce.
Best Buy knows how to engage shoppers of consumer electronics.
In an unusually challenging year that saw its CEO depart and other changes in senior management, including the arrival of a new head of e-commerce, Best Buy Co. Inc. maintained its focus on keeping its brand in the minds of consumer electronics shoppers. An uncluttered home page on BestBuy.com helps shoppers quickly link to key products like tablet computers and laptops, as well as get information on free shipping and special sales, including daily deals and in-store pickup of online orders. Helpful home page videos show consumers information, such as what’s new with Windows 8, the new Microsoft operating system, and what’s available for free in package deals, like a $300 Samsung high-definition TV that comes with a larger TV priced at $14,999.
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