November 27, 2012, 2:55 PM Floating site search

A wedding supplies retailer keeps the site search bar before consumers at all times.

Lead Photo

What’s purple, appears lighter than air and generates e-commerce sales? The floating search bar used by American Bridal. As a consumer scrolls down the retailer’s web page, the bar containing the box for site search—shaded a feminine tone that wouldn’t be out of place at a wedding—floats at the top, like a balloon bobbing against the ceiling. Within its left half, the bar also displays discount offers—in late October, 15% off orders of $75 or more, and 20% off orders of more than $150. Roughly a year after its introduction, the average order value for shoppers using the site search tool was $105, nearly 24% more than the $85 for shoppers not using it, says Jon Hawkins, senior e-commerce manager at XO Group, which owns the e-commerce site.

Purchase the 2013 Hot 100 Issue of Internet Retailer

View the entire 2013 Hot 100 List


comments powered by Disqus




From The IR Blog


Adrien Henni / E-Commerce

E-commerce in Russia reshapes the warehouse industry

An American-led real estate company foresees e-retail driving demand for warehouse space.


Sven Hammar / E-Commerce

How to avoid becoming a victim of your e-commerce success

Understand your infrastructure’s usage and load characteristics to ensure good site performance.