The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Walgreens successfully merges the powers of social, local and mobile.
Walgreen Co. has a powerful mobile commerce program that encompasses an m-commerce site, mobile apps, text messaging and more. One area where it has been leading the charge is social/local/mobile. It offers programs where consumers who use a social check-in service at a Walgreens receive a coupon or special offer. “Having over 8,000 locations within three miles of most U.S. households means location is a big part of our value proposition,” says Rich Lesperance, head of digital marketing and emerging media. “Social check-ins were organic, because our stores are part of everyday life. Our successful check-in programs added fuel to this trend, more than doubling check-in volume through programs like our Flu Shot check-in campaign, where we donated a flu shot to someone in need for every check-in.”
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