November 26, 2012, 4:26 PM

Walgreens.com: Location, location, location

Walgreens successfully merges the powers of social, local and mobile.

Lead Photo

Walgreen Co. has a powerful mobile commerce program that encompasses an m-commerce site, mobile apps, text messaging and more. One area where it has been leading the charge is social/local/mobile. It offers programs where consumers who use a social check-in service at a Walgreens receive a coupon or special offer. “Having over 8,000 locations within three miles of most U.S. households means location is a big part of our value proposition,” says Rich Lesperance, head of digital marketing and emerging media. “Social check-ins were organic, because our stores are part of everyday life. Our successful check-in programs added fuel to this trend, more than doubling check-in volume through programs like our Flu Shot check-in campaign, where we donated a flu shot to someone in need for every check-in.”

Purchase the 2013 Hot 100 Issue of Internet Retailer.

View the entire 2013 Hot 100 List.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Przemyslaw Mankowski / E-Commerce

How can online businesses benefit from programmatic marketing?

With access now to vast and more accurate data, programmatic marketing brings us ever closer ...

FPO

Jill Puleri / E-Commerce

Still time to update e-commerce before the holidays

The advent of cloud-based solutions make it possible to overhaul an e-commerce platform in as ...

Advertisement