Ronald Boire, CEO of Sears Canada, will take the top post at the bookseller in September, and current CEO Michael Huseby will become executive ...
Walgreens successfully merges the powers of social, local and mobile.
Walgreen Co. has a powerful mobile commerce program that encompasses an m-commerce site, mobile apps, text messaging and more. One area where it has been leading the charge is social/local/mobile. It offers programs where consumers who use a social check-in service at a Walgreens receive a coupon or special offer. “Having over 8,000 locations within three miles of most U.S. households means location is a big part of our value proposition,” says Rich Lesperance, head of digital marketing and emerging media. “Social check-ins were organic, because our stores are part of everyday life. Our successful check-in programs added fuel to this trend, more than doubling check-in volume through programs like our Flu Shot check-in campaign, where we donated a flu shot to someone in need for every check-in.”
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