November 26, 2012, 3:53 PM

JTV.com: Tech and info

Jewelry Television's app features a ring sizer and live TV.

Bill Siwicki

Managing Editor, Mobile Commerce

Lead Photo

Jewelry Television knew that with each passing day more women were connecting with JTV outside of the living room, away from the TV. So it built an m-commerce site and a powerful smartphone app, one that has been downloaded 200,000 times, JTV reports, and that accounts for 18% of total web traffic. The app features a live high-definition feed of the television channel. There’s also a feature that lets a shopper determine her ring size: She takes off her ring, places it on the smartphone screen, and the app senses and automatically sizes it. Then there’s an educational feature called Gemopedia, a vast storehouse of information on gemstones and videos of JTV’s buyers buying gemstones in markets around the world. The JTV app pulls together the latest technology and information to create a confident consumer.

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