November 12, 2012, 4:09 PM

More customers help boost sales 30% in Q3

New customers grew 76% during the period.

Lead Photo

New customers, orders shipped and online sales were all up in the third quarter for health and wellness products e-retailer Inc.

For the period ending Sept. 30, Vitacost, No. 86 in the Internet Retailer Top 500 Guide (learn more about The Guide: ), reported:

  • Online sales of $82.22 million, a 30% increase compared with $63.46 million in the third quarter of 2011.
  • Net loss of $5.1 million compared with a net loss of $5.3 million in Q3 2011.
  • Total number of active customers on increased 30.3% to 1.59 million at the end of the quarter from 1.22 million last year.
  • Total number of new web customers increased 59.5% to 236,000 from 148,000.
  • The number of online orders shipped increased 30.1% to 1.08 million from 830,000.

Vitacost says a greater emphasis on new customer acquisition, including an expanded affiliate marketing program, contributed to the growth in active customers and orders shipped during Q3. Also, the merchant’s Refer-A-Friend program and launch of product sales on the Inc. (No. 1) marketplace in the second half of last year boosted sales for first-time customers.

“We delivered another quarter of strong growth,” says CEO Jeffrey Horowitz. “Going forward, we remain focused on continuing to grow our customer base and improving the efficiency of our fulfillment operations.”

Year-to-date, also reported:

  • Net sales increased 27.2% to $245.7 million from $193.1 million in the first three quarters of last year.
  • Net loss was $16.0 million, compared with $11.3 million last year.


comments powered by Disqus




From The IR Blog


Paul Rogers / E-Commerce

An e-commerce platform comparison: Demandware and Magento

Both are well established, but they tend to attract different types of online retailers.


Adrien Henni / E-Commerce

E-commerce in Russia reshapes the warehouse industry

An American-led real estate company foresees e-retail driving demand for warehouse space.