Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
This partnership will enable Dydacomp’s small to medium-sized business (SMB) clients to increase sales and visibility on more than 70 online comparison shopping sites, marketplaces and affiliate networks to grow their businesses.
PARSIPPANY, NJ, October 18, 2012 - Dydacomp, a leading provider of order management solutions for small and mid-sized eCommerce and multichannel merchants, announced a new partnership with GoDataFeed, a Florida-based provider of shopping feed management services. This partnership will enable Dydacomp’s small to medium-sized business (SMB) clients to increase sales and visibility on more than 70 online comparison shopping sites, marketplaces and affiliate networks to grow their businesses.
Dydacomp’s Multichannel Order Manager (M.O.M.) and SiteLINK clients will be able to take data from M.O.M. and seamlessly syndicate it to multiple channels of their choosing including Amazon, Google Shopping, eBay, Buy.com, Nextag, Shopzilla and more. Using GoDataFeed’s datafeed software, Dydacomp clients can syndicate their product listings across the internet’s most popular shopping channels.
“Dydacomp focuses on providing SMB merchants with the solutions they need to drive new sales and manage the entire lifecycle of the order fulfillment process. One way for SMBs to achieve rapid growth is to extend their presence into multiple channels,” said Fred Lizza, Chief Executive Officer, Dydacomp. “Shopping channels deliver more qualified traffic than traditional search engine Pay-Per-Click (PPC) or organic methods. The GoDataFeed tool is versatile, sophisticated and cost effective, making it very easy for our clients to optimize their product data and reach countless consumers through the most popular and effective comparison shopping sites.”
The GoDataFeed platform has all of the channels’ datafeed and category templates built-in, making it easy to tailor product data to the exact format expected by each channel and categorize their products correctly for increased search-ability. Retailers can also tracks clicks, conversions and revenue from conversions for each channel, so they can measure which channels and products are generating more sales and easily exclude those that are not.
“At GoDataFeed, we believe in empowering merchants with the tools they need to gain a competitive edge; our software enables thousands of retailers to expand their online exposure and reach more shoppers on a diverse assortment of channels,” said Ro Grosman, Chief Executive Officer, GoDataFeed. “Our solution is a perfect complement to Dydacomp’s order management and eCommerce solutions, providing its clients with a seamless and powerful way to attract a large number of highly motivated shoppers and increase sales.”
GoDataFeed works with thousands of online retailers, including many leading Internet Retailer companies like Wine.com, Ghirardelli.com, US-Mattress.com, CoffeeCakes.com, FootwearEtc.com, Waterskis.com, Zumiez.com and more.
GoDataFeed is reshaping the delivery of product feeds to the major comparison shopping channels with an innovative solution that properly and effectively automates, optimizes and analyzes the data feed management process. GoDataFeed empowers online retailers and search engine marketers by providing an affordable, time-saving solution to increase traffic and visibility on more than 70 comparison shopping sites and affiliate networks. For more information, visit www.godatafeed.com.