The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
A deal with Catalog Spree enables purchases via computers or iPads.
Furniture and home décor retailer One Kings Lane has begun spreading word of its flash sales via a digital catalog from Catalog Spree. Calling itself a “personal digital mall,” Catalog Spree aggregates catalogs that online shoppers can access to make purchases via their computers or Catalog Spree’s iPad app.
The One Kings Lane catalog shows consumers the daily sales the flash sale retailer is offering, along with the time remaining for consumers to buy. For instance, this morning the One Kings Lane catalog on the Catalog Spree site was offering for the next 23 hours a collection called “The Delightful Desk.” A shopper could buy, for instance, a $249 Landon writing desk via the catalog.
The One Kings Lane catalog also enables shoppers to browse products listed under “Today’s Editor’s Picks,” learn designing tips for fall and read other editorial content meant to encourage purchases.
“Catalog Spree has created a broad and enthusiastic community of catalog shoppers who enjoy shopping brands they love,” says Greg Fant, chief marketing officer for One Kings Lane. “We wanted to tap into this community to exclusively offer a new way to shop our sales on top-brand items for the home. “
One Kings Lane represents the first “non-traditional” retailer with which Catalog Spree has worked, says CEO Joaquin Ruiz. “The One Kings Lane catalog publishes on a daily basis, offering consumers the best of both worlds: their favorite online marketplace in an immersive, editorial browsing experience,” he says.